Brand Tone

Friendly, Playful, Caring, Community-Oriented, Authentic and Personal

Brand Values

• •Quality Craftsmanship
• •Style and Aesthetics
• •Love for Pets
• •Local (Broome, WA)
• •Joy and Happiness
• •Customer Connection

Best Practices

• •Know Your Audience, Love Your Audience: Always write as if you're talking to a fellow dog lover. Use language that resonates with pet owners – warm, empathetic, and understanding of the human-animal bond.
• •Embrace the "Handmade with Love" Story: Consistently weave in the narrative of your products being handmade, locally crafted (Broome, WA), and inspired by a love for dogs. This adds authenticity and value.
• •Keep it Positive and Playful: Use upbeat language, fun puns (when appropriate), and focus on the joy and happiness pets bring. Let the copy reflect the vibrant and stylish nature of the products.
• •Be Visually Consistent with Your Words: Ensure the tone of your copy matches the aesthetic of your product photos and social media feed – bright, cheerful, and showcasing happy pets.
• •Engage and Build Community: Use calls to action that encourage interaction (e.g., "Show us your #WillaAndCo pup!"). Respond to comments and messages in the same friendly and approachable tone, reinforcing the community feel.

Social Perception

Positive, Appreciation for Handmade Quality, Stylish and Cute, Trusted Local Business, Community-Focused

Copy Examples

• •🐾 Paws what you're doing! 🐾 Our NEW [Product Name] collection just dropped, and it's tail-waggingly good! ✨ Handmade with love in sunny Broome, WA, because your furry bestie deserves the snazziest gear. Shop the cuteness now! #WillaAndCo #HandmadeDogAccessories #SpoilYourPup #DogFashionAustralia
• •Want your pup to be the most stylish doggo at the park? 😉 Willa and Co offers beautiful, handmade bandanas, bows, and more, crafted with love right here in Broome! Durable, adorable, and designed for happy wags. Check out our latest collection! 👉 [Link to Website]
• •Happy Pets, Stylish Adventures! ✨ Discover Willa and Co's handmade dog accessories – lovingly crafted in Broome for your furry family member.
• •Unleash your pup's inner fashionista with our [Pattern Name] Bandana! 🐶 Made from soft, breathable fabric and lovingly handmade in Broome, it's comfy enough for all-day adventures and stylish enough to turn heads. Easy to tie and even easier to love! ❤️
• •💖 A Little Treat for Your Furry Valentine (or just because!) Hey [Customer Name], Spoil your beloved companion with something special from Willa and Co! Our handmade accessories are designed to make tails wag and hearts melt. Plus, every purchase supports our little Broome-based business. Shop with love...