Brand Tone

Appreciative & Reverent (Nature-focused), Nostalgic & Traditional, Quality-Conscious & Artistic, Community-Oriented (Conservation), Customer-Focused (Service)

Brand Values

• •Love for Nature & Wildlife
• •Artistic Excellence & Craftsmanship
• •Heritage & Tradition
• •Conservation & Stewardship
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Emphasize Connection to Nature: Use evocative language that highlights the beauty, majesty, and serenity of the natural world and its inhabitants.
• •Highlight Artist Skill and Passion: Showcase the talent and dedication of the artists, emphasizing their personal connection to the subjects they depict.
• •Incorporate Themes of Heritage and Nostalgia: Appeal to a sense of tradition, timelessness, and the charm of Americana and rural life where appropriate.
• •Subtly Weave in Conservation Message: Remind customers that their purchase supports a brand committed to wildlife conservation, adding value beyond the product itself.
• •Maintain a Respectful and Appreciative Voice: The tone should always reflect a genuine admiration for art, artists, nature, and the customer's passion for these subjects. Ensure language is clear, descriptive, and focuses on quality and authenticity.

Social Perception

Positive for Art & Quality, Respected in its Niche, Associated with Conservation, Potential for Confusion

Copy Examples

• •Headline: Bring the Untamed Beauty of Nature Home. Body: Discover breathtaking wildlife and Americana art that speaks to your soul. Our curated collection features master artists who capture the spirit of the wild and the heart of tradition.
• •Headline: Art That Tells a Story. Your Story. Body: From the majestic flight of an eagle to the quiet charm of a country lane, find art that resonates with your passion for nature and heritage. Quality prints that last a lifetime.
• •Headline: More Than Just Art – It's a Legacy of Conservation. Body: For over 50 years, Wild Wings has celebrated the natural world. With every piece you purchase, you join us in supporting vital conservation efforts. Art with a purpose.
• •Headline: The Perfect Gift for the Nature Lover in Your Life. Body: Evoke cherished memories and inspire new adventures with timeless wildlife art, home décor, and collectibles from Wild Wings. Unforgettable gifts, beautifully crafted.
• •Headline: Step Into the Wild. Explore Our New Arrivals. Body: Fresh from the studios of America's finest wildlife artists, discover new works that capture the enduring allure of nature. Authentic, inspiring, and exclusively Wild Wings.