Brand Tone

Adventurous & Inspiring, Friendly & Welcoming, Passionate & Creative, Community-Focused & Approachable, Conscious & Ethical

Brand Values

• •Quality
• •Adventure/Exploration
• •Customer Experience/Hospitality
• •Community
• •Creativity & Passion
• •Sustainability & Ethical Sourcing

Best Practices

• •Embrace the "Wild" Lexicon: Consistently use words and phrases that evoke adventure, nature, exploration, and boldness (e.g., "journey," "discover," "untamed," "horizon," "boldly," "pathfinder").
• •Keep it Friendly and Conversational: Write as if you're talking to a friend who shares your passion for adventure and good coffee. Use contractions and a warm, approachable style.
• •Highlight Quality and Craftsmanship: Subtly weave in details about the quality of beans, roasting process, or unique preparation methods to reinforce the commitment to excellent coffee.
• •Inspire Action and Exploration: Encourage readers to get out, explore, and live their own "wild way." Connect the coffee to the experiences it can fuel.
• •Maintain a Positive and Uplifting Spirit: Even when discussing challenges or changes (like the camper closure), the underlying tone should remain optimistic and appreciative of the community and shared experiences.

Social Perception

Customers and reviewers overwhelmingly perceived The Wild Way Coffee positively. They were seen as a charming, unique, and high-quality coffee provider with excellent customer service. The mobile coffee camper was a novelty that people loved, often described as "cute" and "picturesque." They were considered a local gem and a favorite among many in Kansas City. The news of their closure was met with sadness and well wishes from loyal customers, highlighting the positive impact they had on the community.

Copy Examples

• •(Instagram Post): "Your daily grind just got a dose of adventure. 🌲☕️ Wild Way Coffee: brewing boldness for wherever your path leads. #FuelYourWild #AdventureBrew"
• •(Website Banner): "More Than Just Coffee. It's Your Invitation to Explore. Discover meticulously sourced beans and the spirit of the wild in every cup."
• •(Product Description - for a specific coffee blend): "The 'Trailblazer Blend': Robust notes of dark chocolate and toasted almond, crafted for early mornings and bold new beginnings. Ethically sourced, wildly delicious. What trail will you blaze today?"
• •(Email Newsletter Snippet): "Hey Wild Ones! Ready to shake up your routine? We're not just serving coffee; we're pouring inspiration. Stop by and let us fuel your next great story."
• •(Local Ad): "Find your wild way. [Location/Event] is calling, and so is your perfect cup. Friendly faces, extraordinary coffee. See you on the path less traveled."