Brand Tone

approachable, empowering, and youthful

Brand Values

• •Individuality and Self-Expression: A core message is to "be true to you" and celebrate one's unique self. They encourage wearers to "reinvent your scent" by layering fragrances.
• •Clean Beauty: They highlight that their products are vegan, cruelty-free, and made with non-toxic ingredients, free from parabens, sulphates, phthalates, and dyes. This aligns with the value that "what we put on our bodies is as important as what we put in them."
• •Affordable Luxury: Wild Spirit aims to provide high-quality fragrances at accessible prices for the "value-savvy beauty shopper."
• •Empowerment: The brand uses empowering language and associates its scents with confidence and making a statement.
• •Made in the USA: They proudly state their products are made in the USA.

Best Practices

• •Embrace Individuality: Use language that celebrates uniqueness, self-expression, and authenticity. Avoid generic or overly formal phrasing.
• •Keep it Playful and Approachable: Incorporate a "cheeky" or lighthearted element where appropriate. Use contractions and a conversational style.
• •Highlight Ethical Values: Consistently mention "clean," "vegan," and "cruelty-free" aspects, as these are key differentiators and resonate with the target audience.
• •Focus on Empowerment: Use words and phrases that inspire confidence and encourage customers to feel good about themselves and their choices.
• •Stay Vibrant and Descriptive: Use vivid language to describe the scents and the feelings they evoke, appealing to the senses and imagination.

Social Perception

Customers generally perceive Wild Spirit Fragrances positively, appreciating the unique and pleasant scents, the clean and ethical values (vegan, cruelty-free), and the affordability. The ability to layer scents is also a noted positive. Some reviews mention a desire for longer-lasting scents. The brand seems to resonate well with its target demographic, which appears to be younger consumers (millennials and Gen Z) looking for quality, ethical products that allow for personal expression.

Copy Examples

• •Unleash your unique essence. ✨ Our clean, vegan fragrances are designed to be mixed, matched, and loved. What's your spirit scent today? #WildSpirit #ReinventYourScent
• •Dare to be you. Wild Spirit Fragrances: Real ingredients, real prices, unreal scents. Crafted for your individuality. 🌿 #BeWild #AffordableLuxury
• •Layer it up, buttercup! 믹스 Create your signature aroma with our cruelty-free perfumes. Because being you never smelled so good. #VeganPerfume #WildSpirit
• •Feel good, smell amazing. That's the Wild Spirit promise. Clean, conscious, and captivating fragrances for every side of you. 💖 #EthicalBeauty #MyScentStory
• •Why fit in when you were born to stand out? Express your perfectly imperfect self with Wild Spirit Fragrances. #OwnYourSpirit #ScentStyle