Brand Tone

Artistic & Passionate, Personal & Authentic, Descriptive & Appreciative (of materials/craft), Quietly Confident

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Artistic Expression
• •Personal Connection

Best Practices

• •Embrace 'Handmade' Storytelling: Always weave in the narrative of craftsmanship. Use words like 'handcrafted,' 'artisan-made,' 'studio-created,' 'one-of-a-kind,' and 'small-batch.' Let the passion for the process shine through.
• •Focus on Uniqueness and Inspiration: Highlight what makes each piece or collection special. Share the inspiration behind designs (nature, celestial themes, emotions, materials themselves). This reinforces the artistic value.
• •Use Evocative and Descriptive Language: Instead of just stating features, describe the feel, the look, the essence of the jewelry. Use sensory words. For example, instead of 'blue stone necklace,' try 'a necklace featuring a serene lapis lazuli, reminiscent of a twilight sky.'
• •Maintain a Personal and Authentic Voice: Write as if you are speaking directly to someone who appreciates art and individuality. Avoid overly corporate or generic sales language. Let the maker's personality (or the brand's defined personality) come through.
• •Be Consistent Across All Platforms: Whether it's a product description, an Instagram caption, or an email, the core tone—artistic, passionate, authentic—should remain consistent. This builds brand recognition and trust. Review copy regularly to ensure it aligns with these principles.

Social Perception

Customers who purchase are likely drawn to the unique, handmade nature of the jewelry. They probably appreciate the artistry and the idea of owning something not mass-produced. Their perception is likely positive, focusing on the product's beauty and individuality, and the personal touch of the maker.

Copy Examples

• •Adorn yourself with a whisper of the wild. This one-of-a-kind silver leaf pendant, entirely handcrafted, captures the delicate dance of nature. Suspended on a fine sterling chain, it’s more than a necklace—it's a piece of wearable art, waiting to tell its story with yours.
• •From my hands to yours ✨ Each curve, each stone, each shimmer in this new earring collection is infused with passion and a touch of starlight. Discover pieces as unique as you are. Link in bio to explore the latest handmade treasures. #WildNovaJewelry #HandmadeWithLove #ArtisanJewelry #UniquePieces #GemstoneMagic
• •At Wild Nova Jewelry, we believe that jewelry is a personal expression, a way to carry art and inspiration with you. Every piece is thoughtfully designed and meticulously handcrafted in our studio, born from a love for natural beauty and the timeless allure of a well-made treasure. This isn't just business; it's a passion poured into every creation.
• •New Arrivals: Handcrafted Stories in Silver & Stone ✨
• •Discover Your Unique Sparkle. Explore Handcrafted Jewelry by Wild Nova.