Brand Tone

Inclusive & Welcoming, Empowering & Confident, Approachable & Friendly, Trendy & Fashion-Conscious

Brand Values

• •Affordability
• •Inclusivity & Diversity
• •Confidence & Self-Esteem
• •Everyday Style
• •Customer Service

Best Practices

• •Use inclusive language that resonates with a diverse audience.
• •Highlight affordability and value without compromising perceived quality.
• •Incorporate empowering messages that promote confidence and self-esteem.
• •Maintain a friendly and approachable tone in all communications.
• •Showcase the latest trends and styles while emphasizing everyday wearability.

Social Perception

A trendy and affordable brand that empowers women of all shapes, sizes, and backgrounds to feel confident and stylish in their everyday lives.

Copy Examples

• •"Find your perfect fit with our diverse range of sizes and styles. We celebrate every woman!"
• •"Be Confidently You! Discover the latest trends designed for the everyday woman at prices you'll love."
• •"Your go-to destination for affordable fashion that makes you feel amazing. Shop our new arrivals today!"
• •"We believe every woman deserves to look and feel her best. Explore our collection of stylish and comfortable pieces."
• •"Dress your way with our curated collections designed for every occasion. Express yourself with Onyx Rose Collection."