Brand Tone

Whimsical & Enchanting, Nostalgic & Timeless, Affectionate & Warm, Aspirational & Elegant, Story-driven

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Adventure & Playfulness
• •Timeless Style
• •Joy of Childhood
• •British Heritage (implied)

Best Practices

• •Create a Tone of Voice Guide: Document the identified brand tone (Whimsical, Enchanting, Nostalgic, Affectionate, Aspirational, Story-driven) with specific examples of words to use and avoid. Share this with anyone creating content.
• •Focus on Storytelling: Instead of just describing products, weave narratives around them. How will a child feel wearing this? What adventures might they have? Evoke emotions and experiences connected to childhood.
• •Use Evocative and Sensory Language: Employ words that appeal to the imagination and senses – "sun-drenched," "whispering," "velvet-soft," "twinkling." This enhances the whimsical and enchanting aspects of the brand.
• •Maintain an Optimistic and Gentle Perspective: The copy should always reflect a love for children and a celebration of childhood. Avoid cynical or overly pragmatic language. Keep it light, warm, and positive.
• •Ensure Visual and Textual Harmony: The playful, high-quality, and often nature-inspired imagery should be directly supported and enhanced by the copy. The words should feel like a natural extension of the visual story being told.

Social Perception

Premium & High Quality, Beautiful & Unique Designs, Special Occasion & Gift-Worthy, Quintessentially "British" Children's Fashion, Aspirational but Approachable

Copy Examples

• •Instagram Post (New Collection Launch): Whispers of adventure and giggles in the meadows – our new collection has arrived! ✨ Discover frocks made for twirling, knits for cloud-gazing, and outfits perfect for every golden childhood moment. Let their stories unfold in Wild & Gorgeous. #WildAndGorgeous #NewAdventures #ChildhoodMagic
• •Product Description (Girl's Dress): The 'Starlight' Dress: Woven from dreams and the softest cotton, this dress is ready for garden parties with fairies and expeditions into the Land of Nod. With its whimsical print and timeless cut, it's a memory in the making. Because every little explorer deserves a touch of enchantment.
• •Facebook Ad (Seasonal Promotion): Chasing sunshine and collecting memories? ☀️ Our summer collection is blooming with pieces designed for endless play and unforgettable days. Find their new favourite adventure-ready outfits at Wild & Gorgeous – where every stitch tells a story.
• •Email Newsletter Subject Line: Unlock the Wonder: New Arrivals for Your Little Dreamers ✨
• •Website Banner Text: Dressing Childhoods in Wonder & Style. Explore the latest from Wild & Gorgeous – where adventures begin.