Brand Tone

Empathetic & Caring, Informative & Authoritative (but accessible), Positive & Hopeful, Community-Focused, Personal & Authentic

Brand Values

• •Animal Welfare & Comfort
• •Quality & Efficacy
• •Support & Empathy (for pets and owners)
• •Education
• •Trust & Reliability

Best Practices

• •Always Lead with Empathy: Start by acknowledging the owner's concern and love for their pet. Use words that convey understanding and compassion (e.g., "we know," "we understand," "heartbreaking," "comfort").
• •Focus on Benefits, Not Just Features: While it's important to describe what the brace *is*, emphasize what it *does* for the dog and owner (e.g., "eases discomfort," "improves mobility," "provides peace of mind," "helps them enjoy walks again").
• •Use Clear, Accessible Language: Avoid overly clinical or technical terms unless clearly explained. The goal is to inform and reassure, not to confuse or intimidate. Keep sentences relatively simple and direct.
• •Incorporate Stories and Testimonials (Authentically): Real stories from other dog owners are powerful. Share them in a way that feels genuine and highlights the emotional impact of the product. Encourage user-generated content.
• •Maintain a Hopeful and Positive Outlook: While addressing serious health issues, frame the message around solutions, improvement, and the joy of companionship. Offer encouragement and support, reinforcing that they are not alone.

Social Perception

Positive & Trusted, Lifesaver/Game-Changer, Supportive Community, Good Customer Service

Copy Examples

• •Facebook/Instagram Post (with a picture of a happy dog in a brace): Seeing your best friend struggle with back pain is heartbreaking. We understand. Our WiggleLess brace is designed with love and expertise to provide the gentle, firm support they need to feel more comfortable and secure. Because every wag and happy sigh is precious. ❤️ #WiggleLessComfort #DogBackSupport #IVDDWarrior
• •Website Product Page Snippet: Give your loyal companion the gift of comfort and stability. The WiggleLess brace is more than just a support garment; it's a helping hand during a challenging time, carefully crafted to ease discomfort and promote a more active, joyful life for dogs with back issues.
• •Email to a new subscriber who indicated interest in IVDD: Subject: Supporting Your Pup Through IVDD: You're Not Alone. Hi [Pet Owner Name], We know that an IVDD diagnosis can be overwhelming. At WiggleLess, we're here to support you and your beloved dog every step of the way. Our brace is designed to offer stability and comfort, and our community is full of shared wisdom and encouragement. Explore resources on our blog or reach out if you have any questions – we’re here to help your furry family member live their happiest life.
• •Blog Post Title & Intro: Title: 5 Ways to Keep Your Dog Comfortable During IVDD Recovery. Intro: Navigating your dog's IVDD recovery journey requires patience, love, and the right support. While our WiggleLess brace provides crucial stability, here are five additional ways you can enhance their comfort and well-being at home, because their peace of mind is your peace of mind.
• •Short Ad Copy: Back pain shouldn't dim their sparkle. WiggleLess offers veterinarian-recommended support to help your dog live more comfortably. Designed with care, for the wiggles you love. Learn more at wiggleless.com.