Brand Tone

Caring and Empathetic, Problem-Solving and Practical, Comfort-Oriented and Reassuring, Enthusiastic and Positive, Relatable

Brand Values

• •Comfort
• •Support & Pain Relief
• •Quality
• •Customer Satisfaction
• •Innovation
• •Well-being

Best Practices

• •Focus on 'Their' Problem, 'Our' Solution: Always frame copy around the customer's pain points (e.g., 'tired of shoulder pain?', 'struggling to get comfortable?') and clearly present the Wife Pillow as the specific, effective solution.
• •Use Comforting and Reassuring Language: Incorporate words like 'cradle,' 'support,' 'relief,' 'gentle,' 'soothe,' 'blissful,' and 'restful' to evoke feelings of comfort and security.
• •Highlight Tangible Benefits, Not Just Features: Instead of just saying 'arm tunnels,' explain the benefit: 'arm tunnels that prevent numb arms and reduce shoulder pressure.' Connect every feature to a customer advantage.
• •Maintain an Empathetic and Understanding Voice: Show that the brand understands the struggles of poor sleep and pain. Use phrases like 'we get it,' 'you deserve,' and 'finally, a solution.'
• •Be Clear, Direct, and Confident: While caring, the tone should also be confident in the product's ability to deliver results. Back this up with specifics like the 101-night trial and positive customer experiences.

Social Perception

Positive for Problem Solving, Seen as an Investment, Good Customer Service, Mixed on Name/Branding (Potentially), Appreciation for Customization

Copy Examples

• •Headline: Tired of Waking Up With a Sore Shoulder? Body: The Wife Pillow’s patented arm tunnel design is here to cradle you in comfort, so you can finally enjoy the deep, pain-free sleep you deserve. Sleep soundly, wake refreshed.
• •Headline: Your Perfect Side-Sleep Solution is Here. Body: Stop fighting with your pillow! The Wife Pillow is engineered for side sleepers, offering customizable support and pressure relief exactly where you need it. Better sleep starts tonight.
• •Headline: Don't Just Sleep, *Heal*. Body: Crafted with premium, cooling memory foam, the Wife Pillow doesn't just offer comfort, it promotes better spinal alignment and helps alleviate nagging neck and shoulder pain. Invest in your well-being.
• •Headline: Finally, a Pillow That Understands You. Body: The Wife Pillow, with its unique arm channels and adjustable loft, is designed to adapt to *your* body, not the other way around. Experience the difference personalized comfort can make.
• •Headline: Wake Up Happy, Not Hurting. Body: Say goodbye to numb arms and morning stiffness! The Wife Pillow provides the ultimate supportive embrace for side sleepers, ensuring you start your day feeling great. Try it risk-free for 101 nights!