Brand Tone

Aspirational & Evocative, Informative & Passionate, Approachable & Engaging, Confident & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Passion for Perfumery
• •Customer Satisfaction
• •Innovation & Exploration
• •Accessibility (implied)

Best Practices

• •Develop a Brand Voice Chart: Clearly document the brand's personality traits (e.g., elegant, passionate, approachable), corresponding tone characteristics (e.g., evocative, informative, friendly), words to use, and words to avoid. Share this with everyone who writes for the brand.
• •Focus on Storytelling and Emotion: Connect fragrances to experiences, memories, and feelings of confidence and individuality, rather than just listing features. Use evocative language that appeals to the senses and aspirations.
• •Maintain Quality and Sophistication in Language: Reflect the premium nature of the products with well-crafted, grammatically correct, and articulate copy. Avoid overly casual slang or jargon unless specifically targeting a younger audience on platforms like TikTok, where it should still align with an overall aspirational feel.
• •Adapt to the Platform, but Keep the Core Essence: While the tone on TikTok might be more playful and fast-paced than a detailed website description, the underlying values of quality, self-expression, and passion for fragrance should remain evident.
• •Prioritize the "Why": Consistently communicate *why* Widescents exists – to provide high-quality fragrances that empower self-expression and enhance life's moments through the art of perfumery. This "why" should subtly underpin all copy.

Social Perception

As a Purveyor of Quality Fragrances, Focus on Experience and Emotion, Customer-Centric (intended), Potentially Niche but Growing, Trust and Authenticity

Copy Examples

• •Unlock a new facet of you. Our [Perfume Name] isn't just a scent; it's an invisible signature, an echo of your unique story. Discover the essence of boundless elegance. #Widescents #SignatureScent #LuxuryPerfume #ExpressYourself #TimelessElegance
• •From the boardroom to a cherished evening out, your fragrance speaks before you do. At Widescents, we craft more than perfumes; we blend emotions, memories, and confidence into every bottle. Explore our diverse collections – fresh, floral, woody, musky – and find the scent that tells your story. Quality ingredients, lasting impressions. Shop now and embrace your essence. [Link] #Widescents #ArtOfPerfumery #FindYourFragrance #AuthenticScents #BoostConfidence
• •Widescents: Boundless Fragrance, Infinite Possibilities. Journey into a world where quality craftsmanship meets the art of scent. Express your individuality with perfumes designed to captivate and inspire. [Shop Our Collections] (Inspired by)
• •(Voiceover - upbeat, confident): Your day. Your rules. Your scent. Widescents. Unleash your story. ✨ #Widescents #ScentStory #PerfumePower #DailyConfidence #FragranceLover
• •Discover Your Next Signature: An Olfactory Journey with Widescents. Dear [Customer Name], At Widescents, we believe a fragrance is a deeply personal voyage. This week, we invite you to explore our newest arrivals, each crafted with passion and the finest ingredients to help you express your unique elegance and charm...