Brand Tone

Joyful and Playful, Community-Oriented and Inclusive, Quality-Conscious and Trustworthy, Enthusiastic and Passionate, Approachable and Friendly

Brand Values

• •Joy and Fun
• •Community and Togetherness
• •Quality and Durability
• •Sustainability
• •Customer Satisfaction
• •Tradition/Nostalgia

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand voice (e.g., joyful, enthusiastic, community-focused, quality-driven) with examples of "do's and don'ts." Share this with anyone creating content.
• •Focus on "We" and "You" (but mostly "You"): While sharing your passion ("We love these games!"), frame benefits around the customer ("You'll create lasting memories"). This makes the copy more engaging and customer-centric while still conveying enthusiasm.
• •Use Storytelling: Share anecdotes (real or hypothetical) of people enjoying the games. For example, "Imagine a sunny afternoon, laughter echoing in the garden as your family battles it out for the Kubb crown..." This evokes emotion and reinforces the community value.
• •Highlight Values Consistently: Weave in mentions of quality, sustainability, community, and joy naturally across all communications – from product descriptions to website banners and potential future social media. For instance, "Crafted from sustainably sourced wood, because we care about the planet as much as we care about play."
• •Read Aloud and Review: Before publishing any copy, read it aloud. Does it sound like it’s coming from a passionate, friendly game enthusiast? Does it align with the joyful, community-focused, and quality-conscious image? Get a second opinion if possible to ensure consistency.

Social Perception

Niche Specialist, Newcomer, Positive Intent, Potentially Limited Awareness

Copy Examples

• •Headline for a new game: "Unleash the Fun! Our new [Game Name] is here to turn any gathering into an epic memory. Crafted for laughter, built to last."
• •Social Media Post (if they had one): "Weekend plans? ✅ Sunshine? ✅ Friends? ✅ All that's missing is the perfect game! Wicked Wood Games brings people together, one toss, throw, and triumphant cheer at a time. What are you playing this weekend? #WickedWoodGames #OutdoorFun #CommunityPlay"
• •About Us Snippet: "More than just games, we deliver moments. At Wicked Wood Games, we’re passionate about crafting joy with high-quality, sustainable fun that brings your favorite people together. Let's play!"
• •Product Description Opener (e.g., for Kubb): "Gather your Vikings! Our classic Kubb set isn't just a game; it's a tradition of outdoor rivalry and laughter, made from durable, sustainable wood. Ready to conquer the lawn?"
• •Email Subject Line for a Promotion: "Make Memories That Stick! ✨ Special offer inside on your next favorite outdoor game from Wicked Wood Games."