Brand Tone

Passionate & Enthusiastic, Quality-Driven & Professional, Community-Focused & Friendly, Expert & Authoritative

Brand Values

• •Quality Craftsmanship
• •Passion for the Game
• •Community & Fun
• •Customer Satisfaction & Service
• •Authenticity & European Growth

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use descriptive words that convey durability, premium materials, and attention to detail (e.g., "handcrafted," "solid wood," "precision-stitched bags," "built to last").
• •Inject Passion and Enthusiasm for Cornhole: Let the love for the game shine through. Use vibrant language when talking about playing Cornhole, the community, and events. (e.g., "the thrill of the game," "join the growing community," "unforgettable moments").
• •Maintain a Balance of Professionalism and Friendliness: While showcasing expertise and official partnerships (like ACL), keep the language approachable and welcoming. Avoid overly technical jargon unless speaking to a pro audience.
• •Focus on the "Experience" and "Community": Highlight not just the product, but the fun, social connection, and memories created by playing Cornhole. Use inclusive language that invites everyone to play.
• •Be Authoritative and Informative: Share knowledge about Cornhole (rules, tips, news) to reinforce expertise, especially in blog posts or informational content, positioning the brand as a go-to resource for Cornhole in Europe.

Social Perception

Positive, Reliable, Premium, Enthusiast-Driven

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Europe's Premier Cornhole Experience: Handcrafted Quality, Unforgettable Fun. Discover Wicked Wood Games."
• •Product Description Snippet (for a custom board): "Unleash Your Style on the Board! At Wicked Wood Games, your vision meets our craftsmanship. Get a premium, ACL-standard Cornhole set designed by you, for you. Built to last, ready for glory."
• •Social Media Post (Community Focus): "Weekend vibes are better with Cornhole! 🔥 Who’s sinking shots with their Wicked Wood Games set? Share your pics and tag us! #WickedWoodGames #CornholeEurope #WeekendFun"
• •About Us Snippet (Website): "More Than Just a Game. For us at Wicked Wood Games, Cornhole is a passion. It’s about quality craftsmanship, the cheer of the crowd, and bringing people together. Founded by friends, built for everyone."
• •Email Marketing Subject Line (for a new product/offer): "Elevate Your Game: New Pro-Series Boards & Bags from Wicked Wood Games!"