Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Community-Focused, Quality-Conscious & Professional, Playful & Fun

Brand Values

• •Connection & Togetherness
• •Quality & Craftsmanship
• •Fun & Enjoyment
• •Accessibility
• •Growth of the Sport
• •Customer Focus

Best Practices

• •Emphasize Connection and Shared Experience: Always circle back to how the products facilitate fun, laughter, and togetherness for friends and family. Use "we" and "you" to create a direct, inclusive conversation.
• •Balance Playfulness with Professionalism: While the core product is about fun, maintain a professional undertone when discussing quality, materials, official partnerships (like ACL), and customer service. Avoid slang that could undermine the quality perception.
• •Show, Don't Just Tell, the Passion: Infuse copy with genuine enthusiasm for Cornhole. Share anecdotes (like the founder's story), highlight the excitement of the game, and use vibrant, engaging language.
• •Keep it Accessible and Inclusive: Write in a way that makes everyone feel welcome, from seasoned players to complete beginners. Explain terms if necessary and focus on the ease of learning and playing the game.
• •Highlight European Craftsmanship & Roots (where applicable): Emphasize the "made in Europe" aspect and the quality of materials to build trust and differentiate from potentially lower-quality imports, while also connecting with the European audience they aim to grow.

Social Perception

Positive Product Experience, Trusted Retailer, Promoter of Fun & Social Activity, Responsive Customer Service, Premium (Potentially)

Copy Examples

• •Headline: "Unplug. Connect. Play. Wicked Wood Games: Bringing Europe Together, One Toss at a Time."
• •Product Description Snippet (Custom Board): "Your Vibe, Your Design, Our Craftsmanship. Create unforgettable moments with a personalized Cornhole board, built with passion and premium wood right here in Europe. Let's make your next gathering legendary!"
• •Social Media Post: "Weekend forecast: 100% chance of sunshine, laughter, and a little friendly competition! 😉 Who’s grabbing their Wicked Wood Games set and heading outdoors? Share your game face! #WickedWoodGames #CornholeEurope #GetOutsideAndPlay #FunWithFriends"
• •About Us Snippet: "It started with four friends, a trip to the US, and an instant love for Cornhole. Now, our mission is simple: to share that same joy and connection with you. Quality games, for good times, for everyone. That's the Wicked Wood way."
• •Email Subject Line (for a promotion): "Game On! 🎉 Score Big Fun with Our Latest Cornhole Gear!"