Brand Tone

Enthusiastic & Passionate, Friendly & Welcoming, Community-Oriented, Playful & Fun, Slightly Informal but Professional

Brand Values

• •Connection & Togetherness
• •Fun & Enjoyment
• •Accessibility & Inclusivity
• •Quality & Craftsmanship
• •Growth & Popularization of Cornhole
• •Customer Satisfaction

Best Practices

• •Embrace the "Fun Factor": Always inject a sense of enjoyment and playfulness into the copy. Use upbeat language and focus on the positive experiences Cornhole brings.
• •Talk About "Togetherness": Consistently highlight how Cornhole brings people together, fostering connection and shared moments. Use words like "community," "family," "friends," and "connect."
• •Keep it Accessible and Inclusive: Write in a way that makes everyone feel welcome, regardless of their Cornhole experience. Avoid overly technical jargon unless explaining specific product features for advanced players (and even then, offer simpler explanations).
• •Show, Don't Just Tell, the Passion: Let the genuine enthusiasm for Cornhole shine through. Share stories, highlight customer experiences (with permission), and speak from a place of authentic love for the game.
• •Balance Playfulness with Professionalism: While the tone is fun and friendly, ensure the copy also conveys the quality of the products and the brand's expertise as an official ACL partner and Cornhole specialist. This builds trust and reassures customers of the value they are receiving.

Social Perception

Positive, Trusted, Specialist/Authority, Community Builder

Copy Examples

• •Headline for a new custom set: "Unplug. Connect. Play. Your Custom Cornhole Adventure Starts Here!"
• •Social media post about a weekend event: "Get ready to toss, laugh, and make some memories! Join the Wicked Wood Games crew this Saturday for a Cornhole extravaganza. Fun for all, skills optional! 😉 #WickedWoodGames #CornholeEurope #GetTogether"
• •Product description snippet for a beginner set: "New to Cornhole? No worries! Our beginner-friendly sets are all about easy fun and instant smiles. Crafted with care, built for laughs. Welcome to the Wicked Wood family!"
• •About Us section excerpt: "We're not just selling games; we're sharing a passion. Wicked Wood Games was born from a love for those moments of pure, screen-free fun with friends and family. Let's make Cornhole a European staple, one awesome toss at a time!"
• •Email subject line for a sale: "Wicked Deals for Wicked Fun! 🎉 Cornhole Sets to Bring Everyone Together."