Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Community-Focused, Professional, Quality-Conscious, Playful, Fun

Brand Values

• •Connection & Togetherness
• •Fun & Enjoyment
• •Quality & Craftsmanship
• •Accessibility
• •Growth of the Sport
• •Customer Focus & Service

Best Practices

• •Always Emphasize Connection and Fun: Frame the product not just as a game, but as a means to connect with others and have a good time. Use words that evoke joy, laughter, and togetherness.
• •Balance Enthusiasm with Professionalism: While being friendly and passionate, consistently mention the quality, official ACL standards, and craftsmanship to build trust and justify premium positioning.
• •Use "We" and Tell Your Story: Reinforce the "four friends" origin and the shared passion to make the brand feel more personal and relatable. Address the audience directly using "you" and "your."
• •Keep it Active and Engaging: Use active voice and inviting language. Ask questions, use exclamations where appropriate, and encourage interaction (e.g., "Ready to play?", "Let's design your dream board!").
• •Show, Don't Just Tell, About Quality: Instead of just saying "high quality," mention specific features like "UV printed directly onto wood," "ACL REC standard," "durable duck fabric," or "made by professional cornhole manufacturers." This provides tangible proof of the brand's commitment to quality.

Social Perception

Positive Customer Experience, Recognized Quality, Go-To for Cornhole in Europe, Community Builder, Innovative & Custom-Oriented

Copy Examples

• •Headline: Unplug. Connect. Play. Discover the Joy of Wicked Wood Cornhole! Body: Tired of screens? We get it. That’s why we fell in love with cornhole – the simple game that brings people together for real laughs and unforgettable moments. Our ACL-official boards are crafted with passion right here in Europe, ready for your backyard, park, or next big event. Let the good times roll!
• •Headline: Your Design, Our Craftsmanship: Epic Custom Cornhole Sets! Body: Got a vision for the ultimate cornhole board? Let's make it happen! At Wicked Wood Games, we use top-quality wood and vibrant UV printing to bring your unique design to life. Perfect for businesses, gifts, or just showing off your style. Get ready to own the game!
• •Headline: Europe's #1 for ACL-Approved Cornhole Gear! Body: Play like a pro with Wicked Wood Games, Europe's exclusive partner of the American Cornhole League. From tournament-ready boards to pro-grade bags, we deliver quality you can feel and performance you can trust. Elevate your game today!
• •Headline: More Than Just a Game – It's a Wicked Wood Experience! Body: It started with four friends and a love for the game. Now, we're on a mission to share the fun of cornhole across Europe. Join the Wicked Wood family and experience the quality, community, and pure joy that comes with every toss.
• •Headline: Weekend Plans? Sorted. Wicked Wood Cornhole Delivered Fast! Body: Don't let another sunny day go by! Order your premium cornhole set today and get ready for endless outdoor fun. With fast shipping across Europe, your next legendary backyard tournament is just around the corner.