Brand Tone

Enthusiastic, Friendly, Modern, Edgy, Informative, Straightforward, Community-Oriented, Trustworthy and Premium

Brand Values

• •Product Variety and Quality
• •Customer Service & Support
• •Accessibility
• •Modernity/Keeping up with Trends
• •Responsibility

Best Practices

• •Know Your Slang (and when to use it): The name "Wicked Plug" has an edgy, modern feel. Use contemporary, positive slang moderately and appropriately to connect with the target audience, but avoid overdoing it to maintain broad appeal and trustworthiness.
• •Balance Enthusiasm with Information: While being friendly and enthusiastic (e.g., "Wicked good!", "Amazing new stock!"), always back it up with clear, concise product information and benefits. This builds trust and helps customers make informed decisions.
• •Emphasize "Premium" and "Trusted": Consistently use keywords that reinforce quality and reliability, such as "premium," "trusted brands," "quality-tested," especially when discussing vape and CBD products.
• •Local Connection, Nationwide Reach: For social media targeting specific store locations (Ennis, Waterford), personalize the message to the local community. For broader website copy, highlight the convenience of nationwide delivery. Maintain a consistent core brand voice across all channels.
• •Stay Visually Consistent: Ensure that the visuals (product photography, graphic design) used alongside the copy match the modern, clean, and slightly edgy aesthetic implied by the brand name and observed on the website and Instagram. This reinforces the overall brand perception.

Social Perception

As a Go-To Supplier ("Plug"), Local Vape Shop, Modern Retailer, Generally Positive (within the vaping community)

Copy Examples

• •Headline: Your New Flavour Awaits! ✨ Body: Stop scrolling, start puffing! Wicked Plug just dropped the freshest e-liquid collection. From zesty fruits to cool menthols, find your perfect cloud. Shop online for speedy nationwide delivery! #WickedPlug #VapeIreland #NewFlavours
• •Headline: Level Up Your Vape Game. 💨 Body: Tired of the same old setup? Discover premium kits, slick mods, and all the essentials at Wicked Plug. Our Ennis and Waterford crew are ready to help you find your perfect match. Quality gear, wicked prices! #VapeShop #PremiumVapes #WickedGood
• •Headline: CBD Wellness, Delivered. 🌿 Body: Explore the best in CBD oils, edibles, and more at Wicked Plug. Sourced from trusted brands for your peace of mind. Your journey to wellness starts here – discreet, fast delivery across Ireland. #CBDLife #WickedWellness #IrishCBD
• •Headline: Weekend Vibes? We Got The Plug! 🔌 Body: From top-shelf vapes and CBD to those must-have American Munchies, Wicked Plug in Ennis & Waterford is your one-stop shop. Pop in or click online – get your weekend sorted! #VapeCommunity #CBDStore #TreatYourself
• •Headline: Strictly Quality. Strictly Wicked. 🔞 Body: At Wicked Plug, we're serious about providing Ireland's best vaping products to adults. Premium selection, expert advice (in-store!), and reliable delivery. Experience the Wicked difference. #AdultsOnly #TrustedVape #WickedPlugIE