Brand Tone

Knowledgeable & Authoritative, Energetic & Motivational, Friendly & Supportive, Community-Focused, Direct & Results-Oriented

Brand Values

• •Health & Wellness
• •Quality
• •Customer Empowerment & Education
• •Expertise & Knowledge
• •Community Support
• •Customer Service Excellence
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's tone (e.g., Energetic, Knowledgeable, Supportive, Direct), lists "do's and don'ts" for language, and provides examples of the voice in action. This ensures everyone creating content is aligned.
• •Know Your Audience Deeply: Understand the target demographic's aspirations, challenges, and language. Tailor copy to resonate with their fitness goals and lifestyle, using terminology they understand and appreciate (e.g., balancing technical terms with motivational language).
• •Prioritize Benefit-Driven Language: While mentioning features is important, always connect them back to how they benefit the customer in achieving their health and performance goals. Focus on outcomes and solutions.
• •Maintain Authenticity and Enthusiasm: Let the genuine passion for health, fitness, and helping customers shine through in the copy. Avoid overly corporate or generic language. The "Wicked" in Wicked NRG implies a certain level of excitement and energy.
• •Consistency Across All Channels: Ensure the brand voice is consistent whether it's on the website, social media posts, email newsletters, blog articles, or in-store signage. Regular review and training for content creators can help maintain this consistency.

Social Perception

Positive, Community-Oriented, Slightly Edgy/Modern, Holistic Approach

Copy Examples

• •Headline: Unleash Your Peak Performance. Body: Stop just dreaming about your goals. Smash them. Wicked NRG powers your ambition with the purest, most potent supplements on the market. Fuel your body, ignite your energy, and conquer your day. #WickedNRG #PerformanceUnleashed
• •Headline: Your Goals. Our Expertise. Real Results. Body: Navigating the world of supplements can be a maze. That's where we come in. The Wicked NRG team is armed with the knowledge to guide you to the perfect stack for your unique fitness journey. Drop in or shop online – let’s get you results! #SupplementSavvy #WickedResults
• •Headline: More Than Just Supps – It’s a Lifestyle. Body: At Wicked NRG, we’re passionate about your health journey from the inside out. From high-performance sports nutrition to organic wholefoods and natural wellness essentials, we’re your partners in living a stronger, healthier, more vibrant life. Join the #WickedLife.
• •Headline: Fuel Your Hustle. Recover Stronger. Body: Don’t let muscle soreness slow you down. Wicked NRG’s premium protein and recovery blends are designed to help you bounce back faster, build leaner, and feel your best. Shop our range and give your body the wicked recovery it deserves. #RecoveryGameStrong #WickedNRGSupps
• •Headline: Darwin’s Choice for Energy & Wellness! Body: Why do Darwin’s athletes and health enthusiasts trust Wicked NRG? Because we deliver! Expert advice, a massive range of top-quality products, and a passion for helping you succeed. Visit us in Yarrawonga or online and feel the Wicked difference! #DarwinFitness #SupportLocalNT