Brand Tone

Artisanal/Craft-focused, Stylish & Fashion-Conscious, Approachable & Service-Oriented, Authentic & Unique, Slightly Spiritual/Well-being Aware

Brand Values

• •Craftsmanship
• •Quality Materials
• •Customer Satisfaction
• •Individuality & Style
• •Accessibility

Best Practices

• •Always Emphasize 'Handcrafted' and 'Quality Materials': These are core differentiators. Use descriptive words that highlight the artisan nature and the value of the components (e.g., 'genuine leather,' 'natural agate,' 'solid sterling silver').
• •Speak to Individuality and Style: Use language that empowers the customer to express themselves. Phrases like 'define your look,' 'express your edge,' 'unique statement,' 'elevate your style' will resonate.
• •Maintain an Approachable and Helpful Voice: Even when talking about style, keep the language accessible. Clearly state benefits like 'free shipping,' 'easy returns,' and be direct in calls to action. When discussing materials or 'healing powers,' do so in an informative, non-preachy way.
• •Use Visual Storytelling in Conjunction with Text: On platforms like Instagram and Pinterest, ensure the copy complements the visual. If the image is bold, the copy can be confident. If it’s detailed, the copy can highlight craftsmanship.
• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., handcrafted, meticulous, unique, elevate, artisan, statement, bold, subtle, genuine) and words to potentially avoid (e.g., cheap, mass-produced, generic). This ensures consistency across all writers and platforms.

Social Perception

Positive for Craftsmanship and Service, Fashionable for Men, Trustworthy (emerging)

Copy Examples

• •Headline: Define Your Edge. Discover Handcrafted Men's Jewelry. Body: Meticulously designed from sterling silver, natural stones, and rich leathers. Who's Lookin' Design offers unique pieces to express your individual style. Shop the collection – free US shipping.
• •Social Media Post (Image: Close-up of a beaded bracelet on a stylishly dressed man): Caption: Artisan crafted. Uniquely yours. Our [Bracelet Name] features [Material 1] and [Material 2], designed not just to be worn, but to tell a story. Elevate your everyday. #WhosLookinDesign #MensStyle #HandmadeJewelry #StreetStyle #DetailsThatMatter
• •Email Subject: New Arrivals: Stand Out Styles, Crafted by Hand. Body: Hey [Customer Name], inspired by you, our latest collection of men's handcrafted jewelry has just dropped. Discover bold new designs and timeless classics, all meticulously made to elevate your look. Plus, enjoy 10% off as a valued member of our community.
• •Product Description Snippet (for a spiritual bead bracelet): More than an accessory, it's a statement. Our [Product Name] bracelet combines the grounding energy of [Stone Name] with rugged [Metal/Wood Type] beads. Handcrafted for style, designed for intention. Find your focus.
• •Website Banner: Quality Craftsmanship. Affordable Style. Your Signature Look Awaits. [Shop Now]