Brand Tone

friendly, helpful, and service-oriented

Brand Values

• •Personalization
• •Customer Service
• •Quality and Reliability
• •Accessibility

Best Practices

• •Always Use a Welcoming and Approachable Tone: Start and end communications with a friendly and open tone. Phrases like "We're here to help" or "Feel free to ask us anything" will reinforce the brand's helpful nature.
• •Focus on the Customer's Creation: Frame the narrative around the customer's own memories and creativity. Use "your photos," "your memories," and "create your own" to empower the customer and highlight the value of personalization.
• •Emphasize Service and Reliability: Consistently mention fast delivery and great customer service in your copy. This builds on the positive reputation the brand already has and reassures new customers.
• •Keep it Simple and Direct: Avoid jargon or overly complex language. The current copy is effective because it is straightforward and easy to understand. Maintain this clarity across all platforms.
• •Showcase the Emotional Benefit: Instead of just listing product features, highlight the emotional impact of a personalized gift. Talk about "cherished memories," "the perfect surprise," or "a gift from the heart" to connect with customers on a deeper level.

Social Perception

trustworthy and reliable source for personalized gifts

Copy Examples

• •Your favorite memories, beautifully crafted. 💖 Turn that photo you love into a puzzle the whole family can enjoy or a mug for your morning coffee. What will you create today? Browse our collection of personalized gifts!
• •The most personal gift is just a photo away. We transform your memories into unique treasures. Fast, friendly service guaranteed.
• •Looking for a gift that truly stands out? At Whitworth Prints, we specialize in turning your special moments into high-quality, personalized items they'll never forget. From custom keyrings to beautiful photo coasters, find the perfect present right here.
• •Keep your place in your favorite book with a memory you cherish. Our custom metal bookmarks are a perfect, thoughtful gift for the reader in your life. Just upload your photo, add a special message, and we'll handle the rest with care.
• •Don't just give a gift, give a memory. Whitworth Prints makes it easy to create beautiful, personalized photo gifts for any occasion. Excellent quality, fast delivery, and a service you can count on.