Brand Tone

Professional & Trustworthy, Aspirational & Confident, Friendly & Approachable, Results-Oriented & Reassuring

Brand Values

• •Efficacy & Results
• •Quality & Safety
• •Confidence & Self-Esteem
• •Accessibility & Convenience
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., professional yet friendly, aspirational but achievable), core messaging pillars, approved vocabulary, and things to avoid. Share this guide with everyone creating content.
• •Understand Your Audience on Each Platform: While maintaining a core tone, slightly adapt the expression to fit the context of each platform (e.g., more visual and concise on Instagram, potentially more detailed on a blog or website).
• •Prioritize Benefit-Oriented Language: Consistently focus on how the products improve the customer's life – boosting confidence, achieving a desired look, offering convenience – rather than just listing features.
• •Use Consistent Terminology: Employ the same terms for products, benefits, and brand-specific phrases across all communications to build recognition and reinforce the brand identity (e.g., "White-Prime Glow," "Advanced Whitening Serum").
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they align with the defined brand tone and values. Solicit feedback and be open to evolving the voice as the brand grows, without losing its core identity.

Social Perception

Positive, Emerging Brand, Focused on Aesthetics, Dependent on Product Performance

Copy Examples

• •Experience the science of a brighter smile. White-Prime’s advanced whitening formula is meticulously crafted with premium, enamel-safe ingredients to deliver professional-grade results, visibly lifting stains for a naturally radiant smile you can trust.
• •Unlock your brightest smile and step into every room with renewed confidence. ✨ With White-Prime, it’s more than just whitening – it’s about revealing the most radiant you. #WhitePrimeGlow #SmileConfidence #DreamSmile
• •Got questions about your journey to a whiter smile? We're here to help! 😊 Drop your queries in the comments below or DM us – our team is always happy to guide you. Let's achieve those smile goals together! #WhitePrimeCommunity #SmileSupport
• •Tired of stains dimming your smile? White-Prime delivers visible whitening results in as little as [X] days, gently and effectively. See the difference for yourself and embrace a brighter, more confident you. Satisfaction guaranteed.
• •Stop hiding your smile! 🤫 Watch how White-Prime transforms dull teeth into dazzling whites in just [e.g., 3 simple steps / 1 week]! Get ready for that confidence boost! 😉 #TeethWhitening #SmileTransformation #WhitePrimeChallenge