Brand Tone

Authentic, Nurturing, and Grounded.

Brand Values

• •Natural & Pure Ingredients
• •Handcrafted Quality
• •Holistic Wellness
• •Sustainability & Community
• •Transparency

Best Practices

• •Always Tell the Farm Story
• •Use Sensory and Evocative Language
• •Emphasize the "Handcrafted" and "Small-Batch" Nature
• •Lean into the Language of Wellness, Not Just Beauty
• •Maintain a Grounded and Humble Voice

Social Perception

The general public perception of White Lotus Farms Botanicals is that of a high-quality, trustworthy, and artisanal brand. It is seen as a niche offshoot of the well-regarded White Lotus Farms, which is known locally for its quality foods and idyllic farm setting. This association lends the Botanicals line significant credibility and a "halo effect" of wholesomeness. Customers who are aware of the brand appear to be loyal and appreciative of the natural ingredients and handcrafted approach. The connection to the Buddhist spiritual community adds a layer of depth that may be perceived as either uniquely authentic and purpose-driven or, by a very small minority, with uninformed suspicion.

Copy Examples

• •Your skin's calm after the storm. Our Calendula & Chamomile Serum is handcrafted with flowers grown right here on our farm. We gently harvest each bloom, infusing its restorative power into every bottle. Go beyond surface-level care and give your skin the deep, farm-to-face nourishment it deserves.
• •From Our Pasture to Your Palm. Our happy goats provide the fresh, nutrient-rich milk that makes our soaps so creamy and gentle. Experience the difference of simple, pure ingredients. Lather, rinse, and feel the farm's goodness.
• •Sink into stillness. Our Lavender Bath Bombs are more than a luxury0they're a ritual. Made in small batches with pure essential oils and botanicals to help you unwind, quiet your mind, and reconnect with yourself. Turn your bath into a sanctuary.
• •At White Lotus Farms, we believe skincare should be simple, pure, and effective. No harsh chemicals, no confusing additives. Just nature's best, handcrafted with intention. Rediscover what it feels like to truly nurture your skin.
• •Meet the hands behind your skincare. Jessica Tsomo, our founder and an Ayurvedic practitioner, pours her love for plants and healing into every product. Grown, harvested, and bottled right here in Ann Arbor. Visit us at the farm cart on Saturdays and experience care you can trust.