Brand Tone

Humorous, playful, informal, casual, enthusiastic, energetic, local, and community-oriented

Brand Values

• •Fun & enjoyment
• •Self-expression & individuality
• •Connection to place (Whistler)
• •Accessibility/customization
• •Quality (implied)
• •Sustainability (emerging)

Best Practices

• •Incorporate local Whistler references subtly, ensuring broad understandability.
• •Maintain a light, conversational tone as if speaking to a friend.
• •Infuse humor naturally from designs or relatable Whistler experiences.
• •Use emojis and exclamations appropriately on social media to convey enthusiasm.
• •Highlight how the apparel enhances the Whistler experience and expresses fun.

Social Perception

Souvenir & novelty apparel, fun & quirky, casual wear, locally connected (for those aware of Whistler)

Copy Examples

• •Instagram Post: Spotted: T-Rex shredding Whistler. Grab your Ski Rex tee and join the prehistoric party! #WhistlerShirts #SkiRex
• •Website Product Description: Warning: May start campfire singalongs. Our 'Camping Is Intents' tee increases outdoor fun. Made for adventure! #WhistlerShirts
• •TikTok Video Ad: Your Whistler trip needs legendary shirts. Don't let your vacation down. Whistler Shirts: Wear the Fun! #Whistler #VacationMode
• •Email Newsletter Subject: Freshly Printed Laughs: New Whistler Shirts Have Dropped!
• •Facebook Ad: Official Uniform of Good Times in Whistler. Designed for laughs, comfort, and epic memories. Shop now! #WhistlerLife