Brand Tone

Knowledgeable & Expert, Passionate & Enthusiastic, Friendly & Approachable, Community-Focused, Traditional & Heritage-Rich

Brand Values

• •Quality & Selection
• •Expertise & Knowledge
• •Customer Focus & Service
• •Passion & Heritage
• •Community & Connection
• •Independence & Family-Owned

Best Practices

• •Embrace Storytelling: Every whisky has a history, a place of origin, and unique characteristics. Weave these narratives into product descriptions, blog posts, and social media content to engage and educate.
• •Use Expert, Yet Accessible Language: Share detailed tasting notes and production information, but explain potentially unfamiliar terms to ensure inclusivity for all levels of whisky drinkers. Avoid overly pretentious jargon.
• •Foster a Sense of Community: Address your audience as fellow enthusiasts. Use inclusive language ("we," "us," "our whisky community"). Encourage interaction and sharing of experiences in social media captions and email newsletters.
• •Highlight Passion and Heritage: Let your genuine enthusiasm for whisky shine through. Reference the brand's history, the connection to Scotland, and the craftsmanship involved in whisky production.
• •Maintain a Friendly and Helpful Voice: Even when discussing rare or expensive bottles, the tone should remain approachable. Focus on helping customers discover and enjoy whisky, regardless of their budget or existing knowledge. Ensure customer service interactions mirror this tone.

Social Perception

Highly Regarded Experts, Trusted Source, Community Hub, Excellent Customer Service

Copy Examples

• •Headline: "Discover Your Next Dram of Distinction. Explore Our Curated World of Whiskies." *Body:* "At Whisky Galore, we don't just sell whisky; we share a passion. Journey with us through the Highlands, Islay, and beyond as our experts guide you to the perfect expression. Every bottle has a story – let us help you find yours."
• •Social Media Post (New Arrival): "Just landed! 🔥 A rare Highland Park single cask with notes of heather honey and a whisper of peat smoke. Limited bottles available for those seeking an unforgettable fireside companion. Pop in-store or visit our website to learn more from our passionate team. #WhiskyGaloreNZ #NewArrival #HighlandPark #SingleMalt #NZWhiskyCommunity"
• •Event Promotion: "Join the Galore Family! Our next tasting evening explores the rich tapestry of Speyside malts. Share a dram, a story, and an evening with fellow enthusiasts. Hosted by our resident experts, it's more than a tasting – it's an experience. Book your spot – they fill up faster than a quaich on Burns Night! [Link]"
• •About Us Snippet: "For over three decades, our family has been dedicated to bringing the finest whiskies to New Zealand. From treasured Scottish distilleries to exciting new world spirits, our selection is curated with knowledge and a deep love for the craft. We're more than a shop; we're a haven for whisky lovers."
• •Product Description Opening: "Immerse yourself in the legacy of [Distillery Name]. This [Age Statement] expression, carefully selected by our team during our annual trip to Scotland, offers a symphony of [key tasting notes e.g., rich Oloroso sherry, zesty citrus, and warming spice]. A true testament to the distiller's art."