Brand Tone

Helpful & Supportive, Knowledgeable & Expert, Friendly & Approachable, Reliable & Trustworthy, Enthusiastic

Brand Values

• •Customer Focus & Support
• •Expertise & Experience
• •Quality & Reliability
• •Problem Solving
• •Accessibility & Ease

Best Practices

• •Develop a "Brand Voice Chart": Briefly document key characteristics: We are: Helpful, Expert, Friendly. We are NOT: Overly technical, Impersonal, Condescending. Share this with anyone creating content.
• •Prioritize "Customer-First" Language: Always frame copy from the customer's perspective. How does this product/information help *them*? Use "you" and "your" frequently. Address their potential pain points directly and offer solutions.
• •Embrace Your Story: Weave in the "two brothers," "40+ years of experience," and "passion for whirlpools" narrative where appropriate (especially in "About Us" sections, introductory content). It adds authenticity and approachability.
• •Be Genuinely Helpful (Even in FAQs/Troubleshooting): Avoid jargon where possible. If technical terms are necessary, explain them simply. The goal is to empower the customer, not just sell a part.
• •Review and Refine: Regularly review website copy, social media posts, and customer service responses to ensure they align with the defined tone. Solicit feedback if possible. Consistency builds trust.

Social Perception

Highly Positive, Lifesavers, Knowledgeable Experts, Trustworthy & Reputable

Copy Examples

• •Whirlpool woes? We get it. With 40+ years of know-how, the WhirlyBros are here to get your relaxation back on track. Genuine parts, expert advice, and same-day shipping. Your bubbly paradise awaits!
• •Nothing kills the vibe like a faulty pump. Don't let a broken part keep you from your soak! Explore our collection of genuine whirlpool bath pumps. If you're unsure what you need, give us a call – we're real people ready to help you find the perfect match.
• •Meet the WhirlyBros! We're not just another parts store; we're two brothers from SoCal with a passion for pipes and a lifetime in whirlpools. From tricky installs to finding that rare part, we’ve seen it all and we’re here to share our expertise with you. #WhirlpoolExperts #FamilyBusiness #CustomerFirst
• •Still pondering that part? The WhirlyBros are here to help!
• •Another happy customer back to bubbling! 🎉 '[Insert short, impactful positive quote from a review like 'They helped me find the exact part when no one else could!']'. We love helping you fix your oasis. Need a hand with your whirlpool? Visit whirlybros.com!