Brand Tone

Empowering & Motivational, Body-Positive & Inclusive, Results-Oriented & Confident, Supportive & Community-Focused, Stylish & Fun, Direct & Engaging

Brand Values

• •Self-Improvement & Self-Love
• •Empowerment
• •Quality & Efficacy
• •Inclusivity
• •Health & Wellness
• •Practicality & Functionality
• •Transparency & Honesty
• •Community & Support

Best Practices

• •Always Lead with Empowerment and Positivity: Frame all messaging around making women feel strong, capable, and good about themselves and their journey. Avoid language that implies "fixing flaws" and instead focus on enhancing natural beauty and strength.
• •Incorporate "Warrior" and "Transformation" Language Authentically: Use terms like "Warrior," "journey," "transformation," and "goals" to reinforce the brand's supportive and results-driven ethos. Ensure it feels genuine and motivational, not like a gimmick.
• •Highlight Quality, Technology, and Real Results: Consistently mention the premium materials, innovative technologies (e.g., SweatTech™, ThermaTech™), and the tangible results users can expect (e.g., "snatched waist," "enhanced curves," "improved posture"). Back these claims with testimonials and user-generated content where possible.
• •Maintain an Inclusive and Welcoming Voice: Ensure copy speaks to women of all shapes, sizes, and fitness levels. Use inclusive language and imagery that reflects diversity. Reinforce the idea that "everyone is welcome" in the WhatWaist community.
• •Stay Visually Aligned and Engaging on Social Media: Match the upbeat, motivational, and visually appealing style seen on their Instagram and TikTok. Use relevant emojis, ask questions to engage the audience, and encourage sharing of experiences. Keep the language direct, energetic, and action-oriented for these platforms.

Social Perception

Effective Products, Confidence Booster, Trendy & Popular, Quality Focused, Sizing Issues Noted, Body Positive Advocate, Motivational Community

Copy Examples

• •Headline: Unleash Your Inner Warrior. Sculpt Your Confidence. Body: "It's more than a transformation; it's a revelation. Our Define Band, powered by SweatTech™ anology, is here to support your journey to a stronger, more confident you. Feel the power, see the results. #WhatWaist #WarriorSpirit #SelfLoveJourney"
• •Headline: Your Curves. Your Rules. Our Support. Body: "Every body is a masterpiece. At What Waist, we celebrate your unique shape with premium athleisure and shapewear designed for a flawless fit and ultimate comfort. Embrace your power, define your style. #BodyPositivity #WhatWaistWonder #InclusiveFit"
• •Headline: Level Up Your Workout. Snatch Your Goals. Body: "Ready to see what you’re truly made of? Our performance gear isn’t just made to move with you; it’s made to motivate you. Experience the What Waist difference and crush those fitness goals. Real results, zero compromises. #FitnessMotivation #SnatchedByWhatWaist #WorkoutGear"
• •Headline: Confidence Woven In. Results Designed Out. Body: "From the gym to your everyday hustle, feel empowered from the inside out. What Waist combines innovative design with figure-flattering style, so you can stand taller and shine brighter. Join the movement. #EmpoweredByWhatWaist #RealResults #ConfidenceBoost"
• •Headline: Join the What Waist Tribe: Transform. Inspire. Love. Body: "This is your journey, but you’re not alone. Become a What Waist Warrior and connect with a community dedicated to self-improvement, body love, and lifting each other up. Share your story, inspire others. #WhatWaistCommunity #TransformationTuesday #StrongerTogether"