Brand Tone

Confident & Empowering, Fashion-conscious & Trendy, Professional & Quality-focused, Direct & Informative

Brand Values

• •Customer Attractiveness/Confidence
• •Fashion & Style
• •Quality & Professionalism
• •Positive Lifestyle
• •Customer Experience
• •Sun Protection

Best Practices

• •Emphasize the feeling of confidence and empowerment when describing the swimwear.
• •Highlight the fashionable and trendy aspects of the products.
• •Use language that conveys professionalism and a focus on quality.
• •Maintain a direct and informative style when providing product details and shipping information.
• •Incorporate the brand's slogan, 'JUST YOU NOW!', where appropriate to reinforce the empowering message.

Social Perception

A brand that empowers women to feel confident, attractive, and protected while enjoying fashionable and high-quality swimwear.

Copy Examples

• •JUST YOU NOW! Discover our new collection of fashionable swimwear designed to make you feel confident and attractive.
• •Experience the perfect blend of style and sun protection with our UPF50+ rash guards. We use high-quality fabrics and update our styles constantly.
• •Whale Girl is committed to providing professional swimwear with strict quality control. Feel the difference with our best-fit designs.
• •Looking for the best sun protection swimwear? Our women's one-piece swimsuits offer both style and UPF50+ protection. Free direct shipping from China!
• •Share our open and positive lifestyle with Whale Girl swimwear. We hope you become the most charming person after wearing our swimsuits.