Brand Tone

Minimalist & Elegant, Warm & Inviting (Hygge-inspired), Functional & Practical, Quality-conscious & Enduring, Conscious & Responsible, Serene & Calm

Brand Values

• •Simplicity
• •Functionality
• •Quality Craftsmanship
• •Durability/Sustainability
• •Well-being & Comfort (Hygge)
• •Timeless Design
• •Connection to Nature

Best Practices

• •Embrace Simplicity in Language: Use clear, concise, and uncluttered language. Avoid jargon or overly complex sentences. Let the quality and design of the products speak for themselves.
• •Highlight "Hygge" and Well-being: Weave in words and concepts associated with comfort, coziness, warmth, serenity, and the joy of a well-loved home. Use sensory language where appropriate.
• •Focus on Functionality and Purpose: Clearly articulate how products enhance daily living, solve a problem, or bring order and ease. Explain the practical benefits alongside the aesthetic appeal.
• •Emphasize Quality and Craftsmanship (Subtly): Speak to the materials, the design, and the lasting nature of the pieces without being boastful. Words like "crafted," "sustainable," "enduring," "natural materials" can convey this.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy always matches the clean, minimalist, and warm aesthetic of the brand's visuals (as seen on Pinterest). The words should evoke the same feelings as the images.

Social Perception

Aspirational but Accessible, Trendy & Modern, Associated with Quality & Good Taste. For "W&G Nordic" tumblers, early perception seems positive regarding product quality and conscious production.

Copy Examples

• •Illuminate Your Calm. Simple lines, serene light. Discover the [Lamp Name].
• •Embrace the art of cozy living. Our latest collection brings warmth, comfort, and timeless Nordic design to your sanctuary. Create your hygge haven. #WGNordic #ScandinavianHome #HyggeLife
• •Thoughtfully designed for modern life. The [Product Name] combines effortless Scandinavian style with everyday practicality. Crafted from sustainable [Material], it’s built to organize and endure. Beauty in utility.
• •New from WG Nordic: Essentials for a Beautifully Simple Home.
• •At WG Nordic, we believe your home should be a peaceful retreat. That's why we curate and create homewares that blend timeless Scandinavian design with sustainable practices and enduring quality. For a simpler, more beautiful life.