Brand Tone

Aspirational & Trendy, Approachable & Friendly, Confident & Discerning (for luxury items), Empowering (implied)

Brand Values

• •Fashion-forwardness
• •Accessibility & Affordability (for contemporary line)
• •Quality
• •Customer Satisfaction
• •Authenticity & Trust (for luxury consignment)
• •Style Empowerment

Best Practices

• •Know Your Segments, Unify Your Voice: While you cater to both trendy/accessible and luxury consignment, ensure the overarching "Working Girl" persona – confident, stylish, discerning – ties them together. Use slightly more elevated language for luxury, but keep the friendly and empowering base.
• •Create a "Working Girl" Persona Document: Detail her aspirations, challenges, what she values in fashion (both new trends and investment pieces), and how she speaks. This guide helps all writers stay consistent.
• •Balance Aspirational with Attainable: Showcase trends and luxury, but ensure the language remains inviting and not alienating. Emphasize how the pieces fit into the "working girl's" lifestyle.
• •Emphasize Trust & Transparency, Especially for Luxury: Consistently use terms like "authentic," "verified," "curated," and clearly explain your authentication process in relevant copy. This builds confidence with high-value purchases.
• •Engage and Empower: Use questions in social media, address the customer directly ("Your perfect piece awaits"), and frame fashion choices as empowering decisions that enhance her personal and professional life.

Social Perception

The contemporary fashion side aims for a perception of being trendy and accessible. For its luxury consignment segment, the emphasis on authenticity suggests they aim to be perceived as trustworthy and reliable.

Copy Examples

• •Instagram Post (New Arrival - Contemporary): "Step into your power week! ✨ Our new collection just dropped, filled with chic pieces to make you feel unstoppable. Because every working girl deserves to shine. 😉 #WGBoutique #NewCollection #TrendyFashion #StyleEmpowerment #ShopNow"
• •Website Banner (Luxury Consignment): "Timeless Luxury, Authentically Yours. Discover curated Chanel, Gucci, and more at WG Boutique. Verified authenticity, lasting style. Explore the Vault."
• •Email Subject Line (Sale): "👠 Treat Yourself! WG Boutique's Style Steals Are Here! 🛍️"
• •Product Description (Contemporary Dress): "Meet your new go-to dress! This [Dress Style/Fabric] number is all about effortless chic. Perfect for transitioning from desk to dinner, it’s fun, flattering, and ready for anything your day throws at you. #WorkingGirlsBoutique #VersatileStyle #AffordableFashion"
• •Instagram Story (Behind the Scenes - Luxury Item): (Video of a luxury bag being carefully inspected) "Authenticity is our promise. ✨ Every treasure in our luxury collection is meticulously verified, so you can shop with complete confidence. This beauty is almost ready for its new home! #WGBAuthentic #LuxuryResale #DesignerFinds #WGExperience"