Brand Tone

Enthusiastic & Adventurous, Friendly & Approachable, Fun & Playful, Informative & Direct, Aspirational

Brand Values

• •Customer Experience & Fun
• •Adventure & Exploration
• •Quality & Reliability
• •Local Expertise & Passion for Destin
• •Safety (Implicit)

Best Practices

• •Embrace Enthusiasm: Use exclamation points (sparingly but effectively), positive adjectives (e.g., "thrilling," "unforgettable," "amazing," "stunning"), and an energetic pace in your writing.
• •Stay Friendly and Conversational: Write as if you're talking to a friend who's excited about a trip. Use contractions (e.g., "it's," "you're," "we've"), ask questions to engage the audience, and maintain an approachable style. Avoid overly formal or technical jargon.
• •Focus on the Experience and Emotion: Don't just list features; sell the feeling. Describe the joy of spotting dolphins, the relaxation of a pontoon cruise, or the thrill of a jet ski ride. Use vivid language that appeals to the senses.
• •Incorporate Visual Language (even in text): Paint a picture with your words. Refer to the "emerald waters," "sun-kissed days," and "playful dolphins." This aligns with the highly visual nature of their social media and the appeal of Destin.
• •Be Action-Oriented and Inviting: Use clear calls to action that encourage booking or engagement (e.g., "Book Your Adventure Now!", "Explore Our Rentals," "Tag a Friend!"). Make it easy and exciting for people to take the next step.

Social Perception

Provider of Fun Water Activities, Good for Families and Groups, Associated with Destin Tourism, Generally Positive Customer Service, Excitement and Scenic Beauty

Copy Examples

• •Sun, smiles, and good vibes only! 😎 Gather your crew and make some waves with a WET Destin pontoon adventure. Who’s in your dream boat squad? Tag them below! #WETDestin #DestinFlorida #PontoonLife #AdventureTime #MakingMemories
• •Escape the ordinary and dive into EXTRAORDINARY! 🐬 Cruise Destin's emerald waters, meet playful dolphins on our jet ski tours, or captain your own pontoon party. Your ultimate Florida adventure starts at WETDestin.com! Book now for sunshine and unforgettable fun!
• •Ready for an unforgettable Destin adventure? At WET Destin, we're all about making a splash! From thrilling jet ski rides and relaxing pontoon cruises to exciting CraigCat excursions and paddleboard fun, we’ve got your water-filled day covered. Explore. Excite. Experience Destin. Your adventure awaits!
• •Level up your Destin vacay! 🤩 Jet skis, dolphins, pontoons, Slingshots... WET got it ALL! 🔥 Don't just visit Destin, EXPERIENCE it! #WETDestin #DestinAdventures #FloridaFun #JetSkiFun #DolphinWatch #TravelGoals
• •☀️ Make a Splash! Your WET Destin Adventure is Calling! 🚤