Brand Tone

Appreciative & Passionate, Knowledgeable & Discerning, Elegant & Sophisticated (with a touch of nostalgia), Friendly & Approachable (but not overly casual)

Brand Values

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Sustainability & Conscious Consumption
• •Timeless Style
• •Curation & Discovery

Best Practices

• •Develop a Brand Voice Guide: Even if simple, outline key adjectives that describe your tone (e.g., "elegant," "passionate," "knowledgeable," "nostalgic") and provide examples of do's and don'ts.
• •Focus on "Storytelling" and Detail: For vintage, the history and unique characteristics of each item are paramount. Weave these details into descriptions to evoke emotion and highlight value, reinforcing the "appreciative" and "knowledgeable" tones.
• •Use Evocative and Quality-Focused Language: Employ adjectives that speak to the craftsmanship, material, and timeless appeal of the garments. Words like "exquisite," "meticulously crafted," "rare find," "timeless silhouette" align with an elegant and discerning tone.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of the brand (e.g., sophisticated photos paired with sophisticated, descriptive text). This is especially crucial on Instagram.
• •Be Authentic and Passionate: Let genuine enthusiasm for vintage shine through. Avoid overly trendy slang or a tone that feels forced. Authenticity builds trust and resonates with customers who share a similar passion for vintage and sustainable style.

Social Perception

Niche & Curated, Aesthetically Pleasing, Trustworthy (within its community), Authentic Vintage Source

Copy Examples

• •Instagram Post (New Arrival - Silk Blouse): Elegance whispered from a bygone era. This 1970s pure silk blouse, with its delicate poet sleeves and mother-of-pearl buttons, is a testament to timeless craftsmanship. Imagine the stories it could tell. Now ready to create new ones with you. DM to learn more or tap to shop.
• •Product Description (Vintage Trench Coat): A true wardrobe classic, reimagined. This impeccably preserved 1980s trench coat offers more than just style; it’s a piece of fashion history. Crafted from durable cotton gabardine with all original detailing intact. Perfect for adding a touch of sophisticated rebellion to any outfit. Size M. Condition: Excellent.
• •Email Newsletter Snippet (Themed Collection): Discover the romance of the prairie trend, authentically. Our latest curated collection features handpicked vintage dresses, blouses, and skirts that evoke a sense of effortless, rustic charm. Each piece is unique, sustainable, and waiting to be cherished. Explore the 'Prairie Dreams' edit on the site now.
• •Instagram Story (Behind the Scenes - Sourcing Trip): (Image: A neatly organized rack of potential vintage finds) Spent the morning uncovering some incredible gems! The thrill of finding these unique pieces, knowing they'll soon find a new home, never gets old. Sneak peeks coming soon – what are you hoping to see?
• •Website Banner (Highlighting Sustainability): Wear the change. Choosing vintage means embracing unique style while making a conscious choice for the planet. Discover pieces with history, character, and a story yet to be told.