Brand Tone

Sophisticated & Elegant, Warm & Inviting, Aspirational & Inspiring, Professional & Expert, Client-Centric & Collaborative

Brand Values

• •Timeless Design & Relaxed Elegance
• •Human-Centric & Experiential Design
• •Quality & Craftsmanship
• •Full-Service & Stress-Free Experience
• •Natural & Organic Elements
• •Collaboration & Trust

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "sophisticated yet warm," "expert but approachable," "aspirational yet grounded"), preferred vocabulary (e.g., "curated," "artisanal," "timeless," "intentional," "relaxed elegance"), and phrases to avoid.
• •Focus on "Lifestyle by Design": Frame copywriting around how West of Main's services and products enhance the client's lifestyle and create meaningful experiences within their homes, rather than just focusing on aesthetics or products alone.
• •Emphasize Craftsmanship and Curated Selection: Use descriptive language that highlights the quality, origin, and thoughtful selection of materials, furnishings, and decor. Words like "handcrafted," "artisanal," "bespoke," and "curated" reinforce brand values.
• •Maintain a Balance of Aspiration and Attainability: While showcasing luxurious designs, ensure the language remains welcoming and emphasizes the livable, comfortable aspects of their "relaxed elegance" style, making high design feel accessible.
• •Be Client-Centric in All Communications: From website copy to social media captions and email responses, consistently address the client's needs, aspirations, and potential concerns. Use language that is reassuring, collaborative, and demonstrates an understanding of their desire for a beautiful and functional home.

Social Perception

Highly Reputable & Award-Winning, Trusted Experts, Luxurious but Approachable, Detail-Oriented & Client-Focused, Source of Inspiration

Copy Examples

• •Website Homepage Banner: "Cultivating Your Lifestyle by Design. At West of Main, we transform spaces into timeless, intentional homes rooted in human experience. Discover our signature relaxed elegance."
• •Instagram Post (Project Reveal): "Step inside a sanctuary where natural light dances with organic textures. Every detail in our latest [City/Neighborhood] project was thoughtfully curated to create a haven of relaxed elegance and warmth. Swipe to explore the transformation and tap the link in bio to see the full story on our blog. #WestofMainDesign #InteriorDesign #LuxuryHomes #TimelessElegance #HomeInspo"
• •Service Page (Full-Service Design): "Your dream home, effortlessly realized. Our full-service interior design offers a seamless, turn-key experience from initial concept to final reveal. We manage every detail, allowing you to enjoy the journey of creating a space that truly reflects you. Enquire today for a personal consultation."
• •Shoppe Product Description (e.g., for a handcrafted ceramic vase): "Embrace artisanal beauty with our [Product Name] vase. Handcrafted to perfection, its organic form and subtle texture bring a touch of timeless elegance to any surface. A curated piece from the West of Main Shoppe, designed to elevate your everyday. Shop now."
• •Facebook Ad (Promoting a Consultation): "Ready to redefine your space? Let West of Main's award-winning design team guide you. We blend timeless style with your unique vision to create interiors that are both beautiful and deeply personal. Book your design consultation today and let's begin your home's next chapter."