Brand Tone

Professional, Direct, Knowledgeable, Experienced, Service-Oriented, Traditional/No-Nonsense, Reliable

Brand Values

• •Experience and Expertise
• •Customer Service
• •Comprehensive Range/Availability
• •Quality
• •Competitive Pricing
• •Reliability and Efficiency
• •Family-Run Business

Best Practices

• •Prioritize Clarity and Accuracy
• •Emphasize Expertise and Reliability
• •Maintain a Professional and Helpful Voice
• •Focus on Solutions and Benefits (within reason)
• •Keep it Consistent Across All Channels

Social Perception

Positive among direct customers, low broader public awareness, seen as a traditional, specialist supplier, trustworthy for their niche.

Copy Examples

• •Your Trusted Partner for Fasteners & Fixings Since 1979. Quality Products, Expert Advice, Competitive Prices. Shop Online or Visit Our Trade Counter.
• •Need high-tensile bolts for your next engineering project? We stock an extensive range of sizes and grades. Order online for fast delivery or get expert advice at our Willenhall trade counter. #Fasteners #Bolts #Engineering #WestMidlands
• •West Midlands Fasteners: Your October Price List & New Stock Alerts
• •For over 40 years, West Midlands Fasteners has been supplying the trade and public with a comprehensive range of quality fasteners, fixings, and industrial hardware. As a family-run business, we pride ourselves on expert knowledge and dependable service.
• •Quality Screws, Nuts & Bolts | West Midlands Fasteners | Order Online – Extensive Stock. Fast Delivery. Trade Counter Open.