Brand Tone

Enthusiastic, encouraging, down-to-earth, passionate, and sustainable.

Brand Values

• •Creativity & Self-Expression
• •Sustainability & Upcycling
• •Empowerment & Skill-Sharing
• •Community & Connection
• •Quality & Craftsmanship
• •Individuality & Uniqueness

Best Practices

• •Highlight Sustainability: Weave in the eco-conscious aspect of upcycling – the value of giving items a new life and reducing waste.
• •Use Enthusiastic Language: Incorporate emojis and positive, encouraging words to reflect the joy of DIY.
• •Emphasize Empowerment: Focus on how workshops and skills empower individuals to create and repair their own items.
• •Showcase Community: Highlight the welcoming and inclusive nature of the community, both online and in workshops.
• •Promote Individuality: Celebrate the uniqueness of upcycled pieces and the creativity of participants.

Social Perception

Esther Ollick is perceived as a knowledgeable and passionate expert, and her workshops are seen as fun, informative, inclusive, and a great way to learn new skills.

Copy Examples

• •Book your spot – let’s add some color to the world!
• •Join our community and discover the magic of upcycling!
• •Plus, receive a 10€ voucher for your first workshop.
• •Transform trash into treasure with our upcycling workshops! ✨🎨
• •Empowering you to create beautiful, sustainable pieces for your home. 🌱