Brand Tone

Informative & Educational, Friendly & Approachable, Modern & Tech-Forward, Encouraging & Positive, Benefit-Driven & Confident

Brand Values

• •Innovation & Technology
• •Quality
• •Customer Satisfaction
• •Health & Well-being
• •Transparency
• •Practicality & Elegance

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (informative, friendly, modern, encouraging, benefit-driven), key messaging points, preferred terminology (e.g., "oral irrigator" vs. "water flosser" if one is preferred, though they use both), and a "do's and don'ts" list for communication. Share this with anyone creating content.
• •Prioritize Clarity and Simplicity: While the products are technological, the explanations should be easy to understand. Avoid overly technical jargon unless clearly explained. Focus on how the technology benefits the user's daily life and health.
• •Stay Positive and Solution-Oriented: Frame content around the positive outcomes of using Wellthic products (healthier gums, brighter smile, confidence) rather than dwelling on problems in a negative way. Present Wellthic as the solution.
• •Engage Authentically on Social Media: Continue the friendly and responsive approach. Use language that resonates with the specific platform's audience (e.g., more playful on TikTok, slightly more detailed on Instagram or blog). Personalize responses when possible.
• •Incorporate User-Generated Content and Testimonials Strategically: Share positive customer experiences (with permission) as they naturally reflect the brand's value and build social proof in an authentic voice. This reinforces the "approved by smiles" message.

Social Perception

As a provider of modern oral care solutions. Trustworthiness. Niche Focus. Brazilian Brand.

Copy Examples

• •Headline (Website/Social Media): "Unlock Your Best Smile with Wellthic Technology. ✨ Advanced Oral Care, Made Simple."
• •Instagram Post Caption: "Tired of complicated oral hygiene routines? 🤔 Our AquaFlow Water Flosser makes achieving that deep-clean feeling effortless and, dare we say, enjoyable! 😉 Show your smile some love! #Wellthic #OralHealth #TechSmile #HealthyHabits #Brazil"
• •TikTok Video Concept/Script Snippet: *(Video shows quick, satisfying product use)* "Upgrade your oral care game! 🚀 Wellthic's SonicBrush: 3x more plaque removal, 100% happier gums. 😁 Get yours now! Link in bio! #WellthicStore #SmileUpgrade #ElectricToothbrush #HealthySmile"
• •Email Subject Line (Promotional): "💡 Discover the Secret to a Healthier, Brighter Smile, Wellthic Insider!"
• •Blog Post Introduction: "We all dream of a perfect smile, but getting there can seem daunting. At Wellthic, we believe achieving excellent oral health shouldn't be a chore. That's why we're passionate about bringing innovative technology to your bathroom counter, making effective care easy and accessible. Let's explore how..."