Brand Tone

Artisanal & Passionate, Friendly & Approachable, Quality-Driven & Experienced, Authentic & Down-to-Earth

Brand Values

• •Craftsmanship & Quality
• •Family & Tradition
• •Customer Focus & Bespoke Service
• •Sustainability & Local Sourcing
• •Authenticity & Durability

Best Practices

• •Emphasize "Handmade" and "Craftsmanship": Consistently use terms like "handcrafted," "handmade," "artisan," "bespoke," and "custom-made" to reinforce the skill and personal touch involved.
• •Highlight the Family Aspect: Regularly mention "family-run," "father and son," and the generations of experience to build trust and a personal connection.
• •Showcase Material Authenticity: Talk about the "reclaimed wood," "sustainable sources," and the unique "character" of natural materials. Don't shy away from the imperfections that make each piece unique.
• •Maintain a Friendly and Approachable Voice: Use warm, inviting language. Encourage interaction, questions, and workshop visits (where appropriate). Reflect the "small and friendly" nature of the business.
• •Focus on Quality and Durability: Reinforce the message of "exceptional quality," "timeless furniture," and pieces built to last, justifying the investment in a bespoke item.

Social Perception

The perception is that of a dedicated, skilled, and approachable family business providing high-quality, characterful furniture. They are seen as artisans who are passionate about their work and the materials they use.

Copy Examples

• •Headline: More Than Furniture. It's a Story. Handcrafted by Wells & Sons. Body: Each piece of reclaimed timber in our workshop has a past. We give it a future. Discover bespoke, handmade furniture that brings authentic character and lasting quality to your home. Crafted by our family, for yours.
• •Social Media Post (Image: Close-up of wood grain and steel detail): Caption: The soul of reclaimed wood, the strength of hand-worked steel. At Wells & Sons, we don’t just make furniture; we craft future heirlooms. Father and son, handmaking your vision a reality in Derbyshire. What can we build for you? #HandmadeFurniture #ReclaimedWood #IndustrialDesign #FamilyBusiness #BespokeLiving
• •Product Description Snippet (for a reclaimed wood table): This isn't just a table; it's a testament to time. Fashioned from locally sourced, reclaimed timbers, every knot, grain, and subtle imperfection tells a story. Our father and son team handcraft each piece in our Derbyshire workshop, ensuring an exceptional quality finish that blends rustic charm with a modern twist. Expect character, expect durability, expect a Wells & Sons original.
• •About Us Blurb (Short Version): Wells & Sons: A friendly, family affair in Derbyshire, where father and son combine over 70 years of craftsmanship to bring you bespoke furniture from reclaimed wood and steel. We believe in quality, authenticity, and creating pieces as unique as you are. Let's build something timeless, together.
• •Email Subject Line for a Newsletter: Crafted with Passion: New Bespoke Designs from the Wells & Sons Workshop