Brand Tone

Sophisticated, stylish, and aspirational, yet approachable and knowledgeable.

Brand Values

• •Quality: Emphasis on "highest caliber" menswear, "top brands," and durable materials.
• •Style & Individuality: Helping men find "their style" and "tell a story" through fashion. They encourage making "interesting combinations" and offer a lookbook for inspiration.
• •Heritage & Expertise: Highlighting their establishment in 1939 and generations of experience.
• •Customer Focus & Service: Offering personal advice, in-store experiences, and accessible customer service for online shoppers.
• •Passion for Fashion: A clear enthusiasm for menswear and helping customers "feel good in what they dragen (wear)."
• •Inspiration: Aiming to be "always inspiring" through their collections and style guidance.

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (sophisticated, approachable, knowledgeable), core values, personality traits, preferred vocabulary (e.g., "style," "quality," "curated," "heritage"), and phrases to avoid. This guide should serve as the central reference for all content creators.
• •Understand Your Audience Deeply: Tailor the sophisticated yet approachable tone to resonate with men who appreciate quality, style, and expert advice. The language should be respectful, clear, and engaging, avoiding overly casual slang or overly academic jargon.
• •Maintain Consistency Across All Channels: Whether it's a website product description, a social media post, an email newsletter, or in-store signage, the Wellens Men tone should be consistently applied to build brand recognition and trust.
• •Emphasize Storytelling and Expertise: Reflect the brand's heritage and passion for fashion by weaving in elements of their history and knowledge. Use copy to not just sell products, but to inspire and educate customers on how to build their personal style.
• •Review and Refine Regularly: Periodically review all customer-facing copy to ensure it aligns with the established brand tone and values. Solicit feedback and be open to refining the voice as the brand evolves, while always staying true to its core identity.

Social Perception

Customers and the public generally perceive Wellens Men as a reputable and high-quality retailer of men's fashion. Positive reviews indicate satisfaction with the products and the shopping experience. The brand is seen as a long-standing business with a strong selection of exclusive labels. Their physical store in Herentals is presented as a cornerstone of their identity, offering a personal touch that complements their online presence. There's no significant negative perception found in the readily available online information.

Copy Examples

• •Headline: Define Your Signature: Explore a Century of Style at Wellens Men. Body: Since 1939, Wellens Men has been dedicated to a single mission: helping men discover and express their unique style. From impeccably tailored suits to essential casual wear, find pieces that tell your story. Quality that endures, style that inspires. Call to Action: Discover Your Look.
• •Headline: Beyond the Hanger: The Wellens Men In-Store Experience. Body: Online convenience meets generations of expertise. Visit our Herentals store to feel the fabrics, experience the fits, and receive personalized advice from our seasoned stylists. Because true style is a conversation. Call to Action: Book Your Personal Consultation.
• •Headline: Curated for the Modern Man: Over 100 Exclusive Brands. Body: At Wellens Men, we believe in the power of exceptional craftsmanship. Explore our carefully selected range from over 100 renowned labels – each chosen for its commitment to quality, innovation, and timeless appeal. Call to Action: Shop the Collections.
• •Headline: Style That Speaks Volumes. What Will Yours Say? Body: Fashion is more than just clothing; it's a form of expression. Our latest lookbook is filled with inspiration to help you craft ensembles that are uniquely you. Make your statement with Wellens Men. Call to Action: View the Lookbook.
• •Headline: The Foundation of Confidence: Quality You Can Feel. Body: We believe that when you look good, you feel good. That’s why every piece at Wellens Men is selected for its superior quality and lasting comfort. Invest in style that empowers. Call to Action: Explore New Arrivals.