Brand Tone

Sentimental & Heartfelt, Elegant & Timeless, Personalized & Unique, Quality-focused & Trustworthy, Celebratory

Brand Values

• •Preservation of Memories
• •Lasting Quality
• •Personal Connection
• •Celebration of Milestones
• •Craftsmanship

Best Practices

• •Focus on Emotion and Connection: Always tie the product back to the feelings it evokes – love, pride, nostalgia, connection. Use words that resonate emotionally, such as cherish, heartfelt, legacy, timeless.
• •Highlight Uniqueness and Permanence: Emphasize what makes Signatures Remembered different – the engraved, lasting nature of the signatures. Use terms like etch, engrave, forever, enduring to reinforce this.
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or overly technical jargon. Keep the language clear, sophisticated, and warm. The tone should match the keepsake quality of the products.
• •Emphasize Personalization and Celebration: Frame the products as a way to make significant life events even more special and personal. Use celebratory language and highlight the customizable aspects.
• •Show, Don't Just Tell, Quality: Instead of just saying high quality, describe the aspects that showcase it – beautifully coordinating frame, silver alloy engravable photo mat, signatures will never fade, rub off, handmade in the USA. This builds trust and justifies the value.

Social Perception

Positive (based on Etsy), Appreciation for Uniqueness, Valued for Sentimentality, Niche Provider

Copy Examples

• •Headline: Etch Your Memories in Time. Body: Don't let precious signatures fade. Our beautifully crafted signature mats provide a timeless way to remember every loved one who celebrated with you. More than a guest book, it's a cherished heirloom in the making. Occasion: Wedding, Anniversary
• •Headline: Their Words, Forever Held. Body: Celebrate your graduate's big day with a keepsake that truly speaks volumes. Our personalized signature frames capture heartfelt messages from friends and family, creating a lasting tribute to their achievement. Occasion: Graduation
• •Headline: Beyond the Guest Book: A Signature Experience. Body: Looking for a unique way to remember your special day? Our engravable signature mats offer an elegant and permanent alternative, transforming well wishes into a piece of art you'll display with pride for years to come. Occasion: Wedding, Special Birthdays, Retirement
• •Headline: The Gift of Lasting Impressions. Body: Mark this milestone with a gift that endures. Signatures Remembered offers personalized keepsakes where every signature becomes a permanent part of a beautiful memento. Perfect for retirements, anniversaries, or any moment worth cherishing. Occasion: Retirement, Milestone Anniversary
• •Headline: More Than Names on a Page – Memories Engraved for Life. Body: Capture the joy, the love, and the presence of everyone who shared your special occasion. Our signature keepsakes ensure those cherished messages are not just remembered, but beautifully preserved. Occasion: General, adaptable to any event