Brand Tone

Appreciative, Authentic, Refined, Informative, Engaging

Brand Values

• •Authenticity
• •Craftsmanship & Quality
• •Cultural Sharing & Education
• •Connection
• •Enrichment
• •Co-creation/Community

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (appreciative, authentic, refined, informative, engaging), core values, and messaging pillars. Share this with anyone creating content.
• •Prioritize Storytelling: For every product and piece of content, weave in the narrative of its origin, the artisan, or the cultural significance. This reinforces authenticity and the value of cultural sharing.
• •Educate and Inform: Consistently provide educational snippets about Japanese culture, traditions, or the craftsmanship behind the products. This builds authority and trust while aligning with the informative aspect of the brand tone.
• •Maintain Visual Consistency: Ensure that all visual content (photography, videography, graphics) reflects the same refined, high-quality, and authentic aesthetic as the brand's language. Clean, respectful imagery of products and Japanese culture is key.
• •Engage Mindfully: When interacting with the audience on social media or through customer service, ensure responses are respectful, thoughtful, and embody the brand's appreciative and welcoming nature.

Social Perception

A gateway to authentic Japanese culture and high-quality artisanal products, interactive and user-focused, credible and stable due to association with Tatsumiya International Co.

Copy Examples

• •We Create Japan: Your curated journey into the heart of authentic Japanese artistry and tradition. Discover, learn, and bring home a piece of Japan.
• •Handcrafted in the historic kilns of Mino, this teacup embodies centuries of Japanese ceramic tradition. Each piece, a testament to the artisan's skill, offers a unique story and a serene moment for your daily ritual. Experience the enduring beauty of Japanese craftsmanship.
• •The quiet elegance of a Japanese garden, a philosophy of balance and tranquility meticulously crafted. At We Create Japan, we believe these cultural cornerstones enrich our lives. What Japanese traditions inspire you? #WeCreateJapan #JapaneseCulture #AuthenticJapan #Zen
• •New from Japan: Immerse Yourself in Authentic Craftsmanship & Stories
• •More than a marketplace, We Create Japan is a bridge to the soul of Japan. We meticulously select items that speak of heritage and artistry, inviting you to explore and connect with a culture rich in beauty and meaning.