Brand Tone

Practical, Solution-Oriented, Informative, Reassuring, Modern (for tech products), Value-Driven

Brand Values

• •Customer Satisfaction
• •Convenience
• •Quality and Reliability
• •Security
• •Modernity/Innovation

Best Practices

• •Maintain a consistent tone across all copywriting, reflecting practicality, reassurance, and modernity where appropriate.
• •Use bullet points for easy readability of specs and features.
• •Emphasize convenience and problem-solving aspects of products.
• •Build trust proactively by mentioning security measures, guarantees, and customer support channels.
• •Highlight the value proposition of products, mentioning cost-benefit when applicable.

Social Perception

A reliable and modern online retailer that offers practical and innovative products, prioritizes customer satisfaction through secure shopping and excellent support, and provides value for money.

Copy Examples

• •Diga adeus aos cliques barulhentos (Say goodbye to noisy clicks - for a wireless mouse)
• •Produtos de Tecnologia que visam facilitar o seu dia a dia (Technology products aimed at making your day-to-day easier)
• •Solução perfeita para quem busca conforto, funcionalidade e design moderno (The perfect solution for those seeking comfort, functionality, and modern design)
• •Compra Segura (Secure Shopping)
• •Todos nossos produtos possuem garantia contra defeitos de fabricação (All our products have a warranty against manufacturing defects)