Brand Tone

Elegant and Sophisticated, Inspired and Story-driven, Conscious and Ethical, Empowering and Personal, Playful and Versatile (TikTok)

Brand Values

• •Quality Craftsmanship
• •Sustainability and Responsibility
• •Individuality and Self-Expression
• •Storytelling and Meaning
• •Female Empowerment
• •Giving Back
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., elegant, inspired, conscious, empowering, serene), and "words to avoid." Share this with everyone who creates content.
• •Emphasize Storytelling: Consistently weave in the narratives behind the collections, the inspiration from nature, and how the jewelry connects to personal journeys and moments.
• •Highlight Core Values: Regularly integrate messaging about sustainability, ethical practices, quality craftsmanship, and the brand's commitment to giving back in a natural and authentic way.
• •Maintain Visual and Textual Cohesion: Ensure that the language used in all communications (website, social media, ads) aligns with the visual aesthetics of the brand – which is currently elegant, clean, and nature-inspired.
• •Engage Authentically: When interacting with the audience on social media, maintain the established brand voice. Respond to comments and messages in a way that is helpful, inspiring, and reinforces the brand's values. On platforms like TikTok, allow for a slightly more playful and direct tone while still aligning with the core elegance and storytelling.

Social Perception

Largely positive: Customers often praise the beauty, detail, and craftsmanship of the jewelry; appreciation for versatility; good customer service; association with nature-inspired and elegant themes; emerging brand awareness.

Copy Examples

• •Headline: Discover Your Story. Adorn it with Oni. Body: Each Oni piece is more than fine jewelry; it's a whisper of the earth, a shimmer of the cosmos, a reflection of you. Crafted with conscious care, designed for your journey. Find the piece that speaks your language. #OniJewelry #WearYourStory #FineJewelry
• •Headline: Elegance, Ethically Woven. Body: At Oni, beauty and responsibility intertwine. Our stunning collections are brought to life with sustainable practices and a commitment to giving back. Shine brightly, knowing your choice makes a difference. Explore our RJC certified designs. #SustainableLuxury #EthicalJewelry #OniCares
• •Headline: The Art of You: Versatile Fine Jewelry by Oni. Body: Your style is ever-evolving, and your jewelry should too. With Oni's innovative Versawear technology, transform your look effortlessly. Mix, match, and layer to express every facet of your beautiful self. How will you wear Oni today? #OniVersawear #PersonalizedJewelry #FineCraftsmanship
• •Headline: Inspired by Nature, Crafted for Connection. Body: From the depths of the Oceana to the vastness of the Cosmos, Oni jewelry captures the essence of the natural world. Each charm, each chain, is a testament to the beauty that surrounds us and resides within us. Connect with your element. #NatureInspiredJewelry #TerraCosmosOceana #OniDesigns
• •Headline: More Than Adornment. It's an Affirmation. Body: Wear Oni as a reminder of your strength, your grace, and your unique story. Female-founded and dedicated to empowering every woman to feel fully present and beautifully herself. Discover the collection that celebrates you. #FemaleFounded #EmpoweredWomen #OniFineJewelry