Brand Tone

Proud & Cultural, Youthful & Stylish, Empowering & Story-Driven, Community-Oriented & Authentic, Approachable & Engaging

Brand Values

• •Cultural Preservation & Promotion: Championing Filipino heritage, especially Baybayin.
• •Local Craftsmanship & Quality: Supporting local artisans and ensuring high-quality products.
• •Self-Expression & Individuality: Enabling customers to express their identity and personal narratives.
• •Community & Social Responsibility: Collaborating with organizations like Project Pearls.
• •Authenticity: Staying true to their cultural roots and brand mission.

Best Practices

• •Embrace Bilingualism Authentically: Continue using a natural blend of English and Filipino (Taglish) where appropriate, particularly on social media. This reflects how many Filipinos communicate and makes the brand more relatable and approachable.
• •Weave in "Wear Your Story": Consistently integrate the "Wear Your Story" tagline and its underlying message of self-expression and cultural pride across all copy, from product descriptions to social media captions.
• •Highlight Filipino Craftsmanship & Heritage: Always emphasize that products are locally made and designed, celebrating Filipino talent and the cultural significance of elements like Baybayin. This reinforces brand values and justifies product pricing.
• •Maintain a Youthful yet Respectful Voice: While the tone is youthful and aligned with streetwear culture, ensure it remains respectful of the cultural elements being represented. Avoid slang or tones that might trivialize the heritage aspect.
• •Engage and Build Community: Use an inviting and conversational tone in social media interactions. Ask questions, respond to comments thoughtfully (in both English and Filipino), and foster a sense of community around shared cultural pride and style.

Social Perception

Culturally Significant, Stylish & High Quality, Proudly Filipino, Empowering, Engaged Community

Copy Examples

• •Instagram Post (Image: Model wearing a Baybayin-inscribed shirt in a modern urban setting): *Caption:* "Isuot ang iyong kwento. Bawat disenyo, hango sa ating mayamang kultura. Crafted by local hands, worn by a proud Filipino heart. This is more than streetwear, this is your #Legazy. ✨ #WearYourStory #Baybayin #FilipinoPride #StreetwearPH" *(Translation: Wear your story. Every design, inspired by our rich culture. Crafted by local hands, worn by a proud Filipino heart.)*
• •TikTok Video Ad (Dynamic shots of various products, upbeat Filipino music): *Text Overlay 1:* Own Your Heritage. *Text Overlay 2:* Rock Your Baybayin. *Text Overlay 3:* LEGΛZY: Wear Your Story. *Voiceover/Caption:* "From the streets of the Philippines to your unique style. 🔥 Legazy brings ancient script to modern threads. Gawang Pinoy, para sa'yo! Shop now! #LegazyStreet #FilipinoCulture #StreetStyle #BaybayinBuhayin" *(Translation: Made by Filipinos, for you! Revive Baybayin!)*
• •Product Description (for a Baybayin Crossbody Bag): "Carry your essentials, carry your identity. Our Sukbit Baybayin Crossbody Bag isn't just an accessory; it's a statement. Meticulously handcrafted by Filipino artisans, each stitch tells a story of heritage and passion. Featuring ancient Baybayin script that whispers tales of our ancestors, this bag is designed for the modern Filipino who walks with pride. Durable, stylish, and undeniably Pinoy. Wear your story, carry your Legazy. #SupportLocalPH #BaybayinBags #Legazy"
• •Facebook Ad (Carousel ad showcasing different products and a glimpse of their community work with Project Pearls): *Headline:* More Than Just Threads. It's a Movement. *Body:* "At Legazy, every piece is a celebration of Filipino culture, crafted with passion by local artisans. But our story doesn't end there. With every purchase, you help us support Project Pearls and empower children in need. Wear your values. Wear your impact. Wear Legazy. #LegazyCares #FilipinoHeritage #StreetwearWithAPurpose"
• •Email Newsletter Snippet (Announcing a new collection): *Subject:* Unveil Your Next Chapter: The New Legazy Collection is Here! *Body:* "Hey [Customer Name], Ready to write the next page of your style story? Our latest collection just dropped, weaving ancient Baybayin wisdom with fresh streetwear vibes. Each piece is a testament to Filipino artistry, designed to let you wear your heritage, your way. Discover designs that speak your truth. Shop Legazy. #WearYourStory #NewDrop #LegazyStreetwear"