Brand Tone

Fun & Playful, Friendly & Approachable, Enthusiastic & Passionate, Community-Focused & Caring, Authentic & Down-to-Earth

Brand Values

• •Quality & Efficacy
• •Customer Connection & Community
• •Handmade & Unique
• •Affordable Luxury
• •Ethical & Responsible
• •Innovation & Growth
• •Passion for Fragrance

Best Practices

• •Know Your "Sassy": Clearly define what "sassy" means for the brand – is it more playful, cheeky, confident, or a mix? Ensure all writers understand this nuanced personality. While playful, maintain a core of friendliness and warmth.
• •Embrace Enthusiasm (with Emojis!): Use vibrant, positive language. Don't be afraid to use relevant emojis to add personality and visual appeal, reflecting the current social media style. Words like "amazing," "gorgeous," "incredible," and "fabulous" fit well.
• •Talk *With* Your Audience, Not *At* Them: Use a conversational, approachable style. Ask questions, invite interaction, and use "you" and "we" to foster a sense of community. Refer to customers as "Sassy fam" or similar community-centric terms.
• •Highlight Core Values Consistently: Weave in mentions of what makes Sassy Scents special: handmade quality, strong & long-lasting scents, biodegradable glitter, community focus, and the joy of fragrance.
• •Stay Authentic to the Founder's Story: The journey from a kitchen hobby to a successful business is a powerful narrative. Periodically referencing this authenticity can reinforce trust and connection, keeping the brand grounded and relatable even as it grows.

Social Perception

Highly Positive, Trusted Brand, Fun and Engaging, Good Value for Money, Supportive Community, Innovative and On-Trend

Copy Examples

• •✨ Your Happy Place Just Got a Scent Upgrade! ✨ Body: Dive into a world of dazzling aromas with Sassy Scents! Our handmade wax melts are packed with personality and long-lasting fragrance that’ll make your home smell like a dream. Join the Sassy fam and find your signature scent today! #SassyScents #HomeFragranceJoy
• •💖 Warning: May Cause Extreme Sniffing & Happiness! 💖 Body: Our Snow Pixie wax melt is back by popular demand (you asked, we listened!). Get ready for a magical burst of sweet candy floss and fruity fun. P.S. It's handmade with love and a sprinkle of biodegradable glitter! 😉 #SnowPixieMagic #SassyCommunityFave
• •🏡 From Our Kitchen to Your Cosy Corner! 🏡 Body: We started Sassy Scents with a passion for amazing fragrances, and thanks to YOU, our incredible community, we’re sharing the scent-love far and wide! Discover handcrafted goodness that makes every day a little brighter. What's your go-to Sassy scent for a mood boost? Share below! 👇 #HandmadeWithSass #SassyStory
• •🎉 Get Ready to Melt Your Worries Away! 🎉 Body: Life’s too short for boring smells! Unleash a wave of gorgeous fragrance with our latest collection of vibrant wax melts and whipped soaps. Strong scents, sassy vibes, and a whole lotta love in every pot. Treat yourself – you deserve it! #SassySelfCare #NewCollectionDrop
• •🥰 Join the Sweetest Smelling Club in Town! 🥰 Body: Become a Sassy VIP and get the inside scoop on new scents, exclusive offers, and a whole lot of fun! We’re more than just fragrances; we’re a community of scent lovers sharing joy, one melt at a time. Welcome to the Sassy family! #SassyClub #FragranceFamily