Brand Tone

Empowering, Supportive & Inclusive, Educational & Informative, Approachable & Relatable, Positive & Frank

Brand Values

• •Sustainability
• •Comfort & Quality
• •Empowerment & Confidence
• •Health & Wellbeing
• •Inclusivity & Body Positivity
• •Transparency & Education
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the brand's tone (e.g., empowering, supportive, educational), personality traits (e.g., caring, innovative, honest), vocabulary (words to use/avoid), and grammar/style preferences. Share this with everyone who writes for the brand.
• •Know Your Audience Deeply: Understand their needs, concerns, language, and what resonates with them. Tailor the copy to speak directly to them in a way that feels authentic and relatable, reinforcing that Kokoro "gets" them.
• •Prioritize Key Values in Messaging: Consistently weave core brand values like sustainability, empowerment, and comfort into all communications. For example, highlight the eco-friendly aspects in product descriptions, use empowering language in social media captions, and emphasize comfort in testimonials.
• •Maintain Consistency Across All Channels: Whether it’s a tweet, an email newsletter, a product description, or a customer service interaction, the tone should feel cohesive. This builds trust and brand recognition. Regularly audit content across platforms.
• •Educate, Don't Just Sell: Focus on providing value to the audience by sharing informative content about menstrual health, sustainability, and self-care. This positions Kokoro as a knowledgeable and caring authority, building trust and a stronger community beyond just a transactional relationship. The supportive and educational tone should shine through.

Social Perception

Innovative & Modern, Eco-conscious & Responsible, Trustworthy & Reliable, Liberating & Taboo-breaking, Community-Oriented, High Quality (potentially premium)

Copy Examples

• •Instagram Post (Product Focus): Bleed with confidence, live without limits. ✨ Our period-proof underwear is designed for total comfort and leak-proof peace of mind, so you can conquer your day, every day of your cycle. Kind to your body, kinder to the planet. #KokoroComfort #PeriodPositive #SustainablePeriods
• •Facebook Ad (Problem/Solution): Tired of tampon dashes and pad paranoia? Make the switch to Kokoro and rediscover period freedom. Absorbent, eco-friendly, and unbelievably comfortable. Learn more and join the period revolution! [Link to website] #PeriodRevolution #EcoFriendly #MenstrualHealth
• •Email Subject Line (Educational/Benefit-driven): Your Most Comfortable Period Awaits (Here’s How) * Email Body Snippet: At Kokoro, we believe your period shouldn't hold you back. That's why we've poured our hearts into creating period underwear that combines cutting-edge absorbent technology with soft, breathable fabrics. Experience a worry-free cycle and embrace the sustainable choice. Ready to learn more about how it works? [Link to 'How it Works' page]
• •TikTok Video Concept (Short, Engaging, Educational): * Visual: Quick demo (using water on fabric swatch) showing absorbency. * Text Overlay: Myth: Period underwear is bulky. Truth: Kokoro is sleek & comfy! * Voiceover/Caption: Say goodbye to period stress and hello to sustainable comfort! 👋 Kokoro keeps you dry and confident. #PeriodHacks #Kokoro #SustainableSwaps
• •Website Homepage Headline: Embrace Your Cycle. Experience True Comfort. Discover Kokoro Period Underwear. * Sub-headline: Revolutionary period-proof underwear designed for your body and our planet. Feel secure, sustainable, and unstoppable.