Brand Tone

Friendly, accessible, stylish, and value-oriented. Direct and informative with a focus on quality and customer satisfaction.

Brand Values

• •Style & Fashion
• •Quality & Protection
• •Affordability & Value
• •Customer Satisfaction
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's personality, tone words (e.g., trendy, confident, accessible, friendly), 'do's and don'ts' for language, and examples.
• •Know Your Audience: Consistently research and understand your target audience's language, preferences, and platforms they use.
• •Consistency Across All Channels: Ensure the tone is consistent across the website, all social media platforms, email marketing, customer service interactions, and any advertising materials.
• •Train Your Team & Review Regularly: Ensure everyone involved in content creation or customer interaction is trained on the brand voice.
• •Periodically review content to check for consistency and adapt the tone as the brand evolves or market trends change.

Social Perception

Positive; customers perceive the brand as offering good quality for the price, stylish designs, and value for money.

Copy Examples

• •Discover now!
• •Explore our bestsellers and find your perfect pair today!
• •Ready for an upgrade?
• •Protect your eyes in style with our new collection.
• •2x1 on selected styles - don't miss out!