Brand Tone

Innovative & Scientific, Health-Conscious & Natural, Quality-Oriented & Premium, Approachable & Experiential, Transparent

Brand Values

• •Innovation
• •Quality
• •Health & Wellness
• •Customer Experience
• •Sustainability

Best Practices

• •Emphasize "Science-Enhanced Natural": Always balance the technological aspect with the natural qualities of the ingredients. The tech enhances nature, it doesn't replace it.
• •Focus on Sensory Benefits: Use descriptive language that highlights the improved taste, texture, and aroma that the wave technology delivers (e.g., "smoother," "richer," "less bitter," "vibrant").
• •Educate, Don't Overwhelm: Briefly explain the "how" of the technology in simple terms, but quickly pivot to the "why it matters to you" (better taste, healthier, longer lasting).
• •Maintain an Optimistic & Forward-Thinking Voice: Convey excitement about the innovation and the future of beverages. Position Waved as a leader and pioneer.
• •Be Transparent and Authentic: Continue to share the story behind the technology and the real benefits experienced by customers. Use genuine testimonials and avoid unsubstantiated claims.

Social Perception

Intriguing & Novel, High Quality, Trustworthy (emerging), Singapore-Centric (currently)

Copy Examples

• •Headline: Beyond Fresh. Beyond Flavor. This is Waved. Body: Experience the revolution in refreshment. Our patented wave technology naturally enhances the taste and vitality of every sip. Discover coffee that’s smoother, and juices that stay vibrant longer. Taste the future, today.
• •Social Media Post: Unlock nature's full potential. ✨ Our electromagnetic waves gently energize our cold-pressed juices, keeping them packed with nutrients and flavor for up to 2 weeks! No sugars, no preservatives, just pure, Waved goodness. #WavedTech #NaturalEnergy #ScienceMeetsNature
• •Product Description (Coffee): Re-engineered for pure perfection. Our Waved coffee undergoes a unique process, mellowing bitterness and unlocking a symphony of subtle sweet notes you never knew existed. It’s the coffee you love, elevated by science.
• •Ad Copy: Tired of the ordinary? So were we. Waved.tech is transforming beverages with groundbreaking science. Drink smarter, taste better, feel the difference. Visit our Joo Chiat bar or shop online.
• •Brand Story Snippet: From marine technology to your morning cup. We’ve harnessed the power of electromagnetic waves to bring you beverages that are demonstrably better – in taste, in freshness, in experience. It’s not magic, it’s Waved.