Brand Tone

Trustworthy and Established, Professional and Knowledgeable, Customer-centric and Service-Oriented, Quality-focused, Approachable and Friendly

Brand Values

• •Quality Craftsmanship
• •Exceptional Customer Service
• •Heritage and Tradition
• •Value for Money
• •Integrity and Trust

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the "family-run since 1919" message to reinforce stability, experience, and trustworthiness.
• •Focus on Service and Expertise: Highlight the knowledgeable, friendly, and non-pushy sales approach, as well as the professional delivery and after-sales care in all communications.
• •Showcase Quality and Craftsmanship: Use descriptive language that speaks to the durability, design, and high-quality materials of the furniture, mentioning specific renowned brands where appropriate.
• •Maintain a Professional yet Approachable Voice: The tone should be respectful, informed, and confident, but also warm, welcoming, and focused on the customer's needs and comfort. Avoid overly casual or slang terms.
• •Incorporate Customer Validation (Subtly or Directly): Reference the positive experiences of other customers (e.g., "join generations of satisfied customers") or use phrases that echo the sentiments found in their 5-star reviews, such as "experience the service everyone is talking about."

Social Perception

Highly Reputable, Superior Service Provider, Source of Quality Furniture, Traditional yet Reliable, A Respected Local Institution

Copy Examples

• •Headline: Since 1919, Furnishing Yorkshire Homes with Enduring Quality and Unmatched Service. Body: At Ward Brothers, we believe furniture is more than just an item; it's a cornerstone of your home, a part of your family's story. For over a century, our family has been dedicated to sourcing and crafting the finest furniture, offering timeless designs and the honest, personal service you deserve. Discover the Ward Brothers difference today.
• •Headline: Quality That Speaks Volumes. Service That Listens. Body: Step into our Doncaster showroom and experience a world of beautifully curated furniture without the pressure. Our knowledgeable team is here to guide you, offering expert advice when you need it, and the space to decide when you don't. Find pieces you'll love for a lifetime, backed by service that’s built on trust.
• •Headline: Investing in Your Comfort, Honoring Our Heritage. Body: As champions of Great British design, Ward Brothers brings you exceptional craftsmanship from revered brands. From luxurious sofas to elegant dining sets, each piece is chosen for its quality and timeless appeal. Experience a furniture shopping journey where your satisfaction is our family's promise.
• •Headline: More Than a Century of Expertise, For a Home That’s Uniquely Yours. Body: Choosing the right furniture is a significant decision. At Ward Brothers, our 105 years of experience mean we understand quality and enduring style. Let our family help yours create a home that’s not just furnished, but thoughtfully designed for living.
• •Headline: The Ward Brothers Promise: Yorkshire's Finest Furniture, Fairly Priced, Expertly Delivered. Body: We stand by the quality of our furniture and the fairness of our prices. Our dedicated in-house team ensures your new treasures arrive safely and are placed perfectly in your home. Experience the peace of mind that comes with shopping at a trusted, family-run store.