Brand Tone

Friendly and Approachable, Knowledgeable and Helpful, Local and Community-Focused, Trustworthy and Reliable, Value-Oriented

Brand Values

• •Customer Service & Support
• •Quality
• •Local Connection
• •Expertise
• •Fairness/Value

Best Practices

• •Emphasize Local Connection: Consistently use terms like "WA owned," "local," "Perth," and mention their long-standing presence in the community to reinforce trust and relatability.
• •Maintain a Helpful and Advisory Voice: Frame content around solving customer problems and providing valuable information (e.g., "how-to" guides, tips for pool maintenance, explaining product benefits rather than just features).
• •Inject Approachable Language (and a touch of light-heartedness): Use conversational language, phrases like "g'day," and don't be afraid of occasional, appropriate humour (like the "dad jokes" mentioned on their site) to keep the tone friendly.
• •Highlight Expertise and Quality without Being Arrogant: Talk about their experience, the quality of their products, and the knowledge of their staff in a confident but accessible way. Focus on how this benefits the customer.
• •Be Clear and Direct about Value: When mentioning things like the free water testing or price match guarantee, ensure the benefit to the customer is obvious and easy to understand.

Social Perception

Positive (helpful, knowledgeable, friendly local business). Neutral/Limited (lack of widespread customer reviews specifically for WA Pool Warehouse). Perceived as a long-standing local business with multiple physical locations providing a range of pool products and services, including valuable free water testing.

Copy Examples

• •Headline: Your Perth Pool's Best Mate! Free Water Testing & Expert Advice at 7 Local Stores. Body: Been battling a green pool? Or just want to keep your water sparkling? Swing by your local WA Pool Warehouse! We're your WA-owned pool care experts since 2006, ready with friendly advice, quality gear, and of course, those essential dad jokes (on the house!). Get your water tested for FREE today!
• •Headline: Keep Your Pool Warranty Intact & Your Water Crystal Clear! Body: Did you know regular professional water testing can be key to maintaining your pool's warranty? At WA Pool Warehouse, we don’t just sell you chemicals; we provide the know-how. Our free in-store water analysis helps you get the balance just right. Visit us – your local experts in pool health.
• •Headline: WA Owned, WA Proud. Top Pool Gear Without the Eastern States Price Hike! Body: Why pay more? WA Pool Warehouse is run by local mates, for local pool owners. We offer a price match guarantee on identical in-stock items from WA retailers. Get expert advice and great value, right here in Perth.
• •Headline: From Pumps to Party Floaties – Your One-Stop Local Pool Shop! Body: Whether you're after a new energy-efficient pump, the right chemicals to banish algae, or just some fun new pool toys, WA Pool Warehouse has you covered. With 7 convenient locations, expert advice is always just around the corner. Pop in and say g'day!
• •Headline: Don't Let Pool Problems Spoil Your Summer! Expert Help is Here. Body: At WA Pool Warehouse, we've been helping Perth families enjoy their pools since 2006. Our team offers quality advice and products to tackle everything from cloudy water to equipment upgrades. Come in for your free water test and let's get your pool summer-ready!