Brand Tone

Sophisticated & Elegant, Customer-Oriented & Approaching

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Customer Satisfaction
• •Value for Money

Best Practices

• •Emphasize Craftsmanship and Quality Materials: Consistently use descriptive language that highlights the 'genuine leather,' 'handcrafted' nature, 'premium quality,' and attention to detail in all product descriptions and marketing materials.
• •Use language that evokes sophistication and lasting appeal rather than fleeting trends.
• •Share the inspiration behind designs, the care that goes into making each product, or how the products fit into an aspirational lifestyle. This builds an emotional connection.
• •Maintain a consistent brand voice across all platforms, from the website to social media posts and ads, the voice should feel recognizably 'Walrus.'
• •Address any negative feedback constructively and transparently, showcasing a commitment to customer satisfaction and continuous improvement.

Social Perception

Positive for Product Quality & Design, Good Value Proposition, Emerging Local Brand, Desire for Customization

Copy Examples

• •Premium handcrafted footwear.
• •Classic Collections.
• •Each piece is a testament to the skill of our artisans and our commitment to providing you with enduring elegance.
• •Experience the timeless elegance of our handcrafted leather goods.
• •Discover the perfect blend of tradition and modern style with our bespoke shoe service.