Brand Tone

Aspirational & Accessible, Artist-Centric & Supportive, Quality-Conscious & Value-Driven, Modern & Stylish, Enthusiastic & Direct, Customer-Focused & Reassuring

Brand Values

• •Supporting Artists
• •Affordability & Accessibility
• •Quality Craftsmanship
• •Customer Satisfaction
• •Transformation & Personalization

Best Practices

• •Always Circle Back to Value & Artist Support: Ensure messaging consistently reinforces the dual benefit of affordable, quality art that also gives back to artists. This is a key differentiator.
• •Use Aspirational Yet Attainable Language: Inspire customers with the transformative power of art ("Elevate your space") but keep the language grounded and approachable to reflect the brand's affordability.
• •Maintain an Enthusiastic and Positive Voice: Reflect the passion for art and the excitement of discovering new artists. Use vibrant, descriptive language when talking about the artwork and its impact.
• •Emphasize Quality and Convenience Simply: Clearly communicate the tangible benefits – "handmade," "gallery-quality paper," "ready to hang," "fast & free shipping" – without overly technical jargon.
• •Show, Don't Just Tell, on Visual Platforms: Let the art speak for itself in images and videos, with copy that complements the visuals by telling the story of the piece, the artist, or the feeling it evokes, rather than just describing its physical attributes.

Social Perception

Positive for Value and Aesthetics, Appreciation for Artist Support, Seen as a Good Alternative, Emerging Brand Awareness

Copy Examples

• •Headline: "Gallery Walls Without the Gallery Prices. Discover unique art, support global artists."
• •Social Media Post: "Transform your blank walls into a statement. ✨ Our 'Endless Summer' print by Tanner Olthoff brings the ocean's soul right into your home. Handcrafted quality, ready to hang, and supports a talented artist with every purchase! #Walprints #HomeDecor #ArtistSupport #WallArt"
• •Product Description Snippet: "More than just a print, it's a piece of an artist's journey, brought to your space. Experience exceptional, handmade quality that’s surprisingly affordable. Love it or your money back – that's the Walprints promise."
• •Email Subject Line: "Art That Speaks to You (And Your Budget!) 😉"
• •Ad Copy: "Stop dreaming about a stylish home, start creating it. Walprints delivers exclusive, artist-designed wall art that’s easy to hang and easier to love. Plus, free shipping worldwide! 🌍"