Brand Tone

Friendly and Approachable, Helpful and Supportive, Creative and Inspiring, Trustworthy and Quality-Conscious

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Creativity & Personalization
• •Ease of Use
• •Safety & Eco-consciousness
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., friendly, inspiring, trustworthy) with examples of "do's and don'ts." Share this with anyone creating content.
• •Focus on "You" (The Customer): Address the customer directly. Use "you" and "your" frequently to make the copy feel personal and customer-centric. (e.g., "Transform *your* bland walls," "Search by *your* style or *your* room").
• •Highlight Benefits, Not Just Features: Explain how the product features (e.g., "removable fabric," "water-based inks") benefit the customer (e.g., "peel off easily without damaging your walls," "safest product").
• •Maintain Authenticity and Honesty: Reflect the genuine story and values of the brand. If you emphasize "honest customer service," ensure all communications live up to this. Avoid overly technical jargon where simpler, more approachable language can be used.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is harmonious. Regularly review content across platforms to check for consistency.

Social Perception

Positive Perception of Product, Appreciation for Customer Service, Value for Customization, Concerns about Lead Times/Communication (isolated)

Copy Examples

• •Headline for Homepage/Social Media: "Your Walls, Your Story. Effortlessly Beautiful Spaces Start Here."
• •Product Description Snippet (for a nursery sticker): "Create a magical haven for your little one. Our sweet [Animal Name] sticker is not only adorable but also crafted with the safest, non-toxic materials because we care about your family's well-being. Easy to apply, even easier to love!"
• •About Us Excerpt (for social media or a brochure): "From two mums with a big idea to Australia's home for stunning, removable wall art. We believe everyone deserves a space that sparks joy. That's why we pour our hearts into creating high-quality, easy-to-use designs that let your personality shine. Let's create your ultimate space, together!"
• •Email Subject Line for a Promotion: "Peel, Stick, Smile! ✨ Fresh Designs to Brighten Your Home + Special Offer Inside!"
• •Call to Action for Custom Designs: "Have a unique vision? Let our friendly design team help you bring it to life! From custom colours to completely new concepts, we're here to make your dream wall a reality. Get in touch for a chat – no strings attached!"